1. 1 The fundamental principle in librarianship is providing a service to the user community. However, academic librarians do not associate themselves with the business principle of supply and demand. We would like for you to outline the principle of supply and demand drawing distinction between the commercial and service sector application of the principle. And – if possible for you – to relate the principle to the library environment. Copyright – Steyn Heckroodt

2. 2 And – if possible for you – to relate the principle to the library environment. Copyright – Steyn Heckroodt

3. 3 And – if possible for you – to relate the principle to the library environment. Copyright – Steyn Heckroodt

4. 4 Commercial supply and demand metrics and librarianship – courtship or affair? Copyright – Steyn Heckroodt

5. 5  Supply and demand economics – tertiary, primary and secondary sectors  The transactional pipeline – a commercial illustration  Resource application  The supply chain and competitiveness  Supply and demand metrics and the librarian

6. 6 Copyright – Steyn Heckroodt

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9. 9 Want - Demand Dominant attribute Ensure competitiveness Supply Transactional Pipeline Quality PriceVariety and Range Convenience Copyright – Steyn Heckroodt

10. 10 Service leader Commodity market Cost leader Cost and service leader Low High Low HighCost advantage Value advantage Source: Amended from Christopher, M. Third Edition. 2005. Logistics and Supply Chain Management. Pearson Education Copyright – Steyn Heckroodt

11. 11 CompetitivenessDominant attribute Copyright – Steyn Heckroodt

12. 12 Sources Suppliers Converters Distributors Retailers customers Product and service flow Information flow Funds flow Source: Amended from Christopher, M. Third Edition. 2005. Logistics and Supply Chain Management. Pearson Education Copyright – Steyn Heckroodt

13. 13 Copyright – Steyn Heckroodt

14. 14 Source: Amended from Unilever Institute for Marketing Research and Management Copyright – Steyn Heckroodt

15. 15 Copyright – Steyn Heckroodt

16. 16 CompetitivenessDominant attribute Concept Commitment Capability Copyright – Steyn Heckroodt