1. 1. Communicating Research: General Aspects Purificación SALMERÓN-VÍLCHEZ, University of Granada

2. Contents 1.Communicating Research: General aspects 2.Networking technologies: Euro-Mediterranean Agora 3.Recommendations from different guides of the Union European on communicating EU funded research 4.The role of the NCPs in supporting research communication 5.Practical exercises to assess your field activities and brainstorm on your next activities 6.How to think of your "communication strategy"?

3. Investigation Diffusion Scientific community Political/institutional communities Academic communities Professional or Business communities Communities of Citizens … Scientific Communitya … 1. Communicating research: general aspects

4. Different Scenarios Different Activities Different Goals or interests Different languages and forms of communication Different knowledge and meanings … Scientific community Political/institutional communities Academic communities Professional or Business communities Communities of Citizens … … 1. Communicating research: general aspects

5. Communication, as an activity, is a complex phenomenon linked to the historical and sociocultural dimension of each context and each community that participates in it.

6. Communicating research Previous preparation to facilitate its effectiveness Adaptation Forms Content Sociocultural demands or restrictions Target community Communication activity 1. Communicating research: general aspects

7. Communication processes are not explained as mere interchanges of information between a sender and a receiver through a channel … 1. Communicating research: general aspects &%·$ &((;_:

8. Communication is a much more complex phenomenon: b. All of the participants in the activity are going to play an active role 1. Communicating research: general aspects a. The communication activity is mediated historically and socio- culturally. &%·$ &((;_ : ? ?

9. a.The communication activity is mediated historically and socio-culturally.  Organization, roles, goals, tools…  Involvement of participants… 1. Communicating research: general aspects

10. b. Active role of participants:  A mutual effort to reach a common understanding  Each participant contributes prior cultural knowledge and experience &%·$ &((;_ : ? ? About the content (topic, terminology, etc. ) About the communication activity in which he/she is participating (roles, tools, etc.) 1. Communicating research: general aspects

11. &%·$ &((;_: 1. Communicating research: general aspects Prepare an activity Define objectives Prepare the discourse Type of communication activity according to the objectives Resources: supports and tools for communication Developing the activity Speech and Diction Body language Interactivity Organization of Times and Spaces Evaluation of the activity Criteria indicators Instruments When we participate as managers of the communicative activity, we have greater responsibility in the process:

12. Key elements Goals and objectives The discourse Communication activities Communication tools 1. Communicating research: general aspects Prepare the activity

13. Goals/objectivesDetermine The type of discourse and content The most appropriate activities The resources or tools 1. Communicating research: general aspects Prepare the activity

14. Goals/objectivesWhatTo whomFor what 1. Communicating research: general aspects The type of discourse and its content Prepare the activity

15. Scientific community Political/institutional communities Academic communities Professional or Business communities Communities of Citizens … Scientific community … 1. Communicating research: general aspects The type of discourse and its content Prepare the activity

16. 1. Communicating research: general aspects Discourses (oral or written) Simple discursive Genres (immediate, everyday, less restrictive communication; accessible to all the communities but of an informal nature) Complex discursive Genres (more specialized cultural communication, with restrictive forms and content, characteristic of each community of practice) … Prepare the activity The type of discourse

17. 1. Communicating research: general aspects Discourses (oral or written) Complex Format: According to the communicative context Structure: -Contents organized and divided into different parts -Follow a logical sequence -Connected to each other following a common narrative theme … Prepare the activity The type of discourse

18. 1. Communicating research: general aspects Discourse (oral or written) One-way discourse (discourse constructed mainly by the person speaking ) Two-way discourse (Collaborative and constructed jointly with the participation in the communication activity ) The type of discourse Prepare the activity

19. Goals/objective s What To whom 1. Communicating research: general aspects What one wants to communicate What they know What interests them How it can be of use to them The content of the discourse Prepare the activity

20. Goals/obje ctives For whatWhoHowWhereWhen 1. Communicating research: general aspects Activities for communicating research

21. Goals/objectivesFor whatWhoHowWhereWhen 1. Communicating research: general aspects Participation, collaboration, learning, knowledge, etc. Number of participants, Interactivity, etc. Type of activity (conference, seminar, etc.) Spaces (face-to-face or virtual) required and available Necessary and available times

22. 1. Communicating research: general aspects Activities for communicating research Two-way discourse Forum Seminars webinars Workshop… One-way discourse … Conferences, Videoconferences lecturesWeb- Cast Prepare the activity

23. Involves collecting evidence about the communication activity participated in, in order to make value judgments Implies becoming aware of whether or not the objectives were achieved Can be the starting point for making improvements in future interventions Evaluation of the communicative activity 1. Communicating research: general aspects

24. Evaluation of the communicative activity Efficacy Participation Eficiencia… Criteria 1. Communicating research: general aspects

25. Evaluation of the communicative activity Non-systematic (field notebook, anecdotal record) Semi-systematic (check-lists, estimation scales) Observation Satisfaction questionnaires (printed or electronic) Interviews with key informants Survey Techniques and instruments 1. Communicating research: general aspects

26. Supports and tools to aid communication Presentations PwP Prezzi Informative guides List of frequently asked questions others

27. 1. Communicating research: general aspects Prezi Presentations FP7 to H2020.... as far as we know right now. Michael Kerschbaumer. Ediburgh, March, 2013

28. 1. Communicating research: general aspects Informative guides

29. 1. Communicating research: general aspects List of frequent questions

30. 1. Communicating research: general aspects Supports and tools to aid communication Prepare the activity Communication in virtual contexts E-mail Chats (PC, mobile phone, tablet) Forums Webs, Blogs Social networks …

31. 1. Communicating research: general aspects Supports and tools to aid communication Webs, Blogs

32. 1. Communicating research: general aspects Supports and tools to aid communication Webs, Blogs

33. 1. Communicating research: general aspects Supports and tools to aid communication Social networks

34. This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License www.medspring.eu Purificación SALMERÓN-VÍLCHEZ, University of Granada, Spain psalmero@ugr.es