1. CPS 49S Google: The Computer Science Within and its Impact on Society Shivnath Babu Spring 2008

2. Discussion Format Talk for 10-15 minutes –Give an overview Give an outline of the discussion points that you have come up with Need a scribe –Volunteer?

3. The Database of Intensions Introductory chapter of the book by John Battelle on Search Talks about how Battelle came to write this book –His start-up folded –Zeitgeist –A book about search Shows sides of Google that you may not have thought about

4. Discussion Points Database of Intensions (DBI) –What is it and how does Google get it? –Is it specific to Google? –How can Google use it? Points on Page 2 Questions on Page 12 –Uses of Zeitgeist –How can Google “abuse” it? –What prevents Google from “abusing” it? Law about use of email

5. Discussion Points What technological and social changes/advances make it possible to store and query DBI? –Cost of storage –Higher bandwidth --- more people using Internet –Services –Trust

6. Discussion Points “Search as a problem is about 5% solved” –Udi Manber, CEO of A9.com (now at Google!) –Jaguar --- Artificial intelligence

7. Discussion Points Interesting terms: –Alexandria, Boswell (Page 1) –Technology Vs. Media business (pages 3-4) –Clickstream –PATRIOT ACT (page 14) –Turing test (page 16) –Directory-based search (page 17) –Second-generation web applications (pages 14,11,7)

8. Assigned Readings For Thursday (1/17) –Two readings –Posted on the course readings web page