1. Scarcity, Opportunity Costs, Examples

2. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development (OECD) indicates that residents of France allocate about twice as much time to eating as U.S. residents. 2.The French also sleep more than people in other countries, including the United States. 3.So, French residents face a ------ opportunity cost of time devoted to eating and sleeping than U.S. residents.

3. Example: Airlines Confront the Opportunity Cost of Legroom on Planes 1.Major U.S. airlines, such as American, Continental and Delta, have added at least 10 more seats on their planes by reducing 1 to 2 inches in the distance between a point on one seat to the same point on the seat in the next row. 2.For these airlines, the thousands of dollars generated by selling more ticketed passengers onto each plane are an opportunity cost too ----- to justify the extra passenger legroom.

4. You Are There … Stopping Students’ Thursday Night Parties with Friday Classes 1.A study suggests that students who consume alcoholic beverages on Thursday nights would choose not to do so if they had Friday classes to attend. 2.So, the provost of the University of Iowa decided to - ------ students’ opportunity cost of attending parties on Thursday nights by offering academic departments an extra $20 for each student rescheduled into a course that included a Friday class.

5. Trade, Opportunity Cost, Prices and Markets 1.Barter 2.Opportunity cost during trade 3.Coincidence of Wants 4.Money 5.Markets 6.Prices = opportunity costs

6. Factors of Production 1.Production – Any activity that results in the conversion of resources into products that can be used in consumption 2.Resources or Factors of Production – Inputs that are used to produce things that people want

7. Goods and Services 1.Goods versus Economic Goods – Goods are all things from which individuals derive satisfaction or happiness. – Economic goods are scarce goods, for which the quantity demanded exceeds the quantity supplied at zero price.

8. Scarcity (cont'd) 1.Services – Tasks that are performed for someone else – Can be referred to as intangible goods

9. Resources 1.Resources 2.Inputs 3.Factors of Production

10. Land Natural Resources Gifts of nature Environment

11. Labour The human resource Human sweat

12. CAPITAL – Physical Capital All manufactured resources Machines Buildings Equipments – Human Capital Accumulated training and education of workers

13. 1.Resources or Factors of Production – Physical Capital All manufactured resources – Human Capital Accumulated training and education of workers

14. Entrepreneurship Person who organizes, manages, and assembles the other resources Risk taker Maker of basic business policy decisions Normal Profits vs. Economic Profits

15. Specialization and Voluntary Trade 1.Specialization – Organization of economic activity among different individuals and regions – You can produce all you consume or you can concentrate on producing one or a few and then trade with others – Concentrating on one or a few is known as specialization – Leads to greater productivity

16. Specialization and Greater Productivity 1.Specialization leads to division of labor Division of Labor – The segregation of resources into different specific tasks – For example, in automobile production, one worker puts on bumpers, another work puts on doors, and so on

17. GAINS FROM TRADE Opportunity cost and comparative advantage are key to understanding why specializing and trading make us all better off.

18. GAINS FROM TRADE With voluntary trade, each person feels what they get is better than what they give up Absolute advantage ability to produce at lower absolute cost Comparative advantage ability to produce at lower opportunity cost continued…

19. Opportunity cost = Comparative advantage key to mutually beneficial gains from trade Trade makes individuals better off when each – specializes in producing product/service with comparative advantage (lower opportunity cost) – trades for the other product/service Give Up Get continued…

20. Bread (loaves) Wood (cords) 500 4020 3040 2060 1080 0100 Fig. A.1 Jacqueline's Production Possibilities

21. Fig. A.2 Samantha’s Production Possibilities Bread (loaves) Wood (cords) 400 305 2010 15 020

22. Fig. A.3 Opportunity Cost for Jacqueline & Samantha Opportunity Cost of 1 Additional Loaf of BreadCord of Wood JacquelineGives up 2 cords woodGives up 1/2 loaf bread SamanthaGives up 1/2 cord woodGives up 2 loaves bread Comparative Advantage Samantha lower opportunity cost bread-making Jacqueline lower opportunity cost wood-chopping

23. Even if one individual has absolute advantage in producing everything, differences in comparative advantage allow mutually beneficial gains from specializing and trading

24. CHOOSING YOUR WAY THE CIRCULAR FLOW OF ECONOMIC LIFE The circular-flow diagram of economic life is a map showing how markets connect us all. It illustrates how smart choices by households, businesses, and governments interact in markets.

25. THE CIRCULAR FLOW OF ECONOMIC LIFE All the complexity of the Canadian economy can be reduced to three sets of players — households, businesses, and governments – in input markets — households are sellers and businesses are buyers – in output markets — households are buyers and businesses are sellers – governments set rules of the game and can choose to interact in any aspect of economy continued…

26. Fig. A.4 The Circular Flow of Economic Life

27. Microeconomics analyzes individual choices in households, businesses and governments Macroeconomics analyzes performance of the whole Canadian economy and global economy

28. THE THREE-KEY MAP TO SMART CHOICES WEIGH MARGINAL BENEFITS & COSTS The three-key map summarizes the core of microeconomics. It provides the basis for smart choices in all areas of your life.

29. WEIGH MARGINAL BENEFITS & COSTS Three Keys to Smart Choices 1Choose only when additional benefits are greater than additional opportunity costs 2Count only additional benefits and additional opportunity costs 3Be sure to count all additional benefits and costs, including implicit costs and externalities continued…

30. Marginal benefits additional benefits from next choice Marginal opportunity costs additional opportunity costs from next choice Implicit costs opportunity costs of investing your money or time Negative (or positive) externalities costs (or benefits) that affect others external to a choice or a trade

31. Appendix A Refresh Slides

32. SCARCITY & CHOICE 1.In your own words define scarcity. 2.What does the definition of economics have to do with scarcity? 3.Social activists argue that materialism is one of the biggest problems with society: If we all wanted less, instead of always wanting more, there would be plenty to go around for everyone. What do you think of this argument?

33. OPPORTUNITY COST 1.What is the opportunity cost of any choice? 2.What is the biggest difference between the money cost of attending college and the opportunity cost? 3.This weekend, your top choices are going camping with your friends or working extra hours at your part-time job. What facts (think rewards and penalties), if they changed, would influence your decision?

34. GAINS FROM TRADE 1.Explain the difference between absolute advantage and comparative advantage. 2.If you spend the next hour working at Sears, you will earn $10. If you instead spend the next hour studying economics, your next test score will improve by 5 marks. Calculate the opportunity cost of studying in terms of dollars given up per mark. Calculate the opportunity cost of working in terms of marks given up per dollar. continued…

35. 3.The best auto mechanic in town (who charges $120/hour) is also a better typist than her office manager (who earns $20/hour). Should the mechanic do her own typing? (Hint: The best alternative employment for the office manager is another office job that also pays $20/hour.)

36. THE CIRCULAR FLOW OF ECONOMIC LIFE 1.Who are the three sets of players in the circular flow of economic life? 2.When you find a job through Workopolis.com or Monster.ca, what kind of market are you participating in? Is the answer different for the business that hires you? 3.Find a story in today’s news that you think is about microeconomics, and one about macroeconomics. What is the difference between microeconomics and macroeconomics in terms of these stories?

37. WEIGH MARGINAL BENEFITS & COSTS 1.Can you combine the Three Steps into a single sentence that begins with “Choose only when...” and that uses all the economist’s terms explained under Steps 2 and 3? That sentence is the key to this entire course. continued…

38. 2.Your employer pays you $1 for every kilometre you drive your own car on company business, or allows you to use a company car at no expense. In deciding whether to drive your own car or use the company car, which of the following costs are relevant to your decision: purchase price of your car; yearly licence fee; insurance premiums; depreciation; gasoline costs? Explain your answer. continued…

39. 3.Highway 407 ETR in Toronto is a toll road that uses transponders to keep track of how many kilometres you drive, and then sends a monthly bill. Highway 401 runs parallel to Highway 407 and is free. Why do drivers voluntarily pay the tolls? (Use opportunity cost in your answer.) Suppose the government could estimate the cost per kilometre of the pollution damage from your driving, and send you a similar monthly bill. How would that additional cost affect your decision to drive?