1. 2005 Adobe Systems Incorporated. All Rights Reserved. Authorware End-of-Development: Current Status and Future Direction Ellen Wagner, Adobe Systems

2. 2005 Adobe Systems Incorporated. All Rights Reserved. Session Agenda  Review Adobe’s decision to bring Authorware to the end of its development  Provide you with an update on our response to your concerns  Review data from recent AICC survey conducted by the AICC that explores some of the current user demographics, pain points and opportunities for reframing the conversation  Have an opportunity to vent, ask questions, discuss

3. 2005 Adobe Systems Incorporated. All Rights Reserved. Background on Authorware  Authorware is a mature, industry defining product used for creating, producing and distributing enterprise-wide elearning courseware.  Enterprises with complex training needs and an extended supply chain depend on Authorware as a part of the learning and development infrastructure  Demand for the product has dropped steadily for the past several years.  Adobe announced the end of development of Authorware on August 3 rd 2007

4. 2005 Adobe Systems Incorporated. All Rights Reserved. Impact and Result  We underestimated the impact of our EOD decision on our large enterprise customers.  We also underestimated the ongoing need for file format conversion, migration advisement, enablement and support, thus affecting the businesses of the developer community.

5. 2005 Adobe Systems Incorporated. All Rights Reserved. What are we doing about this?  We are focused on extending the value of current AW investments, providing enterprise customers and the developer community with a future elearning roadmap and facilitating the enablement required to be successful.  Must address current concerns while building a bridge to the next wave of Web 2.0 authoring tools.  Announced a 6-point response plan in Nov 2007, with a commitment to update on progress at January 2008 AICC meeting

6. 2005 Adobe Systems Incorporated. All Rights Reserved. Step 1- BUSINESS CONTINUITY BUSINESS CONTINUITY  We have re-engaged engineering efforts to “extend the tail”, focusing on the AW Player  We have contracted with independent consultant Tom King, highly respected member of the elearning authoring and standards community, to advise us going forward.

7. 2005 Adobe Systems Incorporated. All Rights Reserved. Step 2 - CONVERSION  FILE CONVERSION  We have reached out to / engaged with a number of organizations to ensure that AW customers have a range of options to respond to file format conversion needs.  Adobe will not be providing conversion services.

8. 2005 Adobe Systems Incorporated. All Rights Reserved. Step 3 – MIGRATION  From Authorware to………?  Presenter, Connect, Captivate, Flash and Acrobat/A3D offer content creation options  Flex gives developers the ability to build the platforms for publishing, managing and distributing truly customizable training experiences  AIR provides possibilities for occasionally connected training and education experiences on a variety of devices  What combinations of functionalities will meet and exceed your expectations?

9. 2005 Adobe Systems Incorporated. All Rights Reserved. Step 4 – NEXT GEN ENTERPRISE CONTENT AUTHORING We have a collective opportunity to figure out new ways of deploying authoring, collaborating, managing and tracking technologies in the pursuit of the next elearning “killer apps”.

10. 2005 Adobe Systems Incorporated. All Rights Reserved. Step 5 - Enablement  ENABLEMENT Provide (Captivate, Flash and Flex) training and templates to help address building new authoring skills Evaluate applications and configure solutions using Adobe products Working with members of the Adobe Training Partners network to help create and distribute training and performance support tools that build developer competencies

11. 2005 Adobe Systems Incorporated. All Rights Reserved. Step 6 - Re-engage with the Community  COMMUNITY AND COMMUNICATION  AICC, ADL LETSI as standards partners  1 st Annual Adobe Learning Summit November 8 – 9, 2007  Provide white papers and resources on www.adobe.com, www.elearningguild.com,www.adobe.com www.elearningguild.com  Coming in 2008 - eLearning Advisory Council / Technical Working Group  Coming in 2008 - Adobe Learning Community

12. 2005 Adobe Systems Incorporated. All Rights Reserved. Thanks THANK YOU FOR YOUR VOICE