1. Confidential Information Embargoed until notified by FileMaker, Inc. Managing Web Content A Case Study on FileMaker Dave Dumas Web Operations Manager www.filemaker.com

2. FileMaker is a Marketing Site Majority of single, marketing oriented pages Using more and more AJAX and RSS Mix of many CMS systems including FileMaker databases Hannon Hill’s Cascade Server was chosen as our CMS for static pages Good candidates for CMS (static) –Press Releases, Customer Stories, Updaters, RSS Feed, Podcasts, Blogs

3. Top CMS lessons we’ve learned Don’t think tools, think process Don’t jam your existing site into a CMS People aren’t kidding when the say separate content from display Replace “Wouldn’t it be great”, with “Wouldn’t it be of great value”, Can vs Should

4. Why we like AJAX and RSS Client side processing Emphasizes separating content from design, lots of opportunity to reuse content in multiple areas People who pay my salary seem really exited about it!

5. How we use AJAX and RSS Actually we do…. AJAJ? –Asynchronous JavaScript + JSON (JavaScript Object Notation) Hit lists of available content To power redirect pages (for INTL redirects and WebTrends) To automate our online store experience

6. Example: RSS Feed Needed a handy way for our editor to update rss feed Need to track clickthroughs from feed for WebTrends Live Demo

7. Example: Updaters Product updaters need the following collateral: –Detail Page –Lists of most recent updaters (Mac&Win) –List of all updaters Live Demo

8. Example: Blogs Needed easy interface for VP! Detail page with list of all available blogs RSS feed Redirect page so you always see the most current blog Live Demo