2.  for·mu·late/ ˈ fôrmyə ˌ lāt/Verb  1. Create or devise methodically (a strategy or a proposal): "economists and statisticians were needed to help formulate economic policy".  2. Express (an idea) in a concise or systematic way: "the argument is sufficiently clear that it can be formulated mathematically". More »More »  Dictionary.com - Answers.com - Merriam- Webster - The Free Dictionary Dictionary.comAnswers.comMerriam- WebsterThe Free Dictionary

3.  Work with a group of 4 students to formulate your own antismoking campaign that makes not smoking cooler that smoking.  Share your ideas with your class.