1. Membership – Our #1 priority! Each club should retain at least 90% of the club members present on 1 July 2011 Expand net growth by at least 10% by 30 June 2012 (approximately 290 net new members for district) Strategy: Promote “20/20 Vision” (includes 20% increase in membership) District 7750 Goals for 2011-12 “ We must never permit ourselves to become a super-exclusive, hide- bound little body…” Paul Harris, 1918 RI Convention Let’s have 20/20 Vision!

4. District 7750 Membership: Nov 2005-2010

5. District 7750 Avg Attendance %: Nov 2006-2010

6. District 7750: Age and Gender RI Gender worldwide Female 16.63% Male 83.37% D-7750 Gender Female 21.29% Male 78.71%

7. District 7750: Years of Service, Member Type

8. The future of District 7750 is highly dependent on our ability to retain current members and enlist new members!

9. Branding Your Club The Branding Pyramid All brands have product features It’s the benefits that count: Functional- What the product does better than the competition. Emotional, Pride, makes me feel good, Meaningful Differences- Professional men and women, leaders, doing good, etc.

10. Retention Rotary Zones 33-34 Membership Survey. The Obvious Conclusion why Rotarians stay in Rotary: 1 st. To serve their local communities and beyond. 2 nd. To maintain relationships with other like minded people, especially local business, professional and community leaders.

11. Recruiting New Members The Obvious Incentives to Join: To serve their local community. To build relationships (network) with local business, professional and community leaders. To promote ethics in business. To represent their business and profession.

12. The Object of Rotary The Object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster: 1.The Development of acquaintance as an opportunity for service. 2.High ethical standards in business and professions, the recognition of the worthiness of all useful occupations, and the dignifying of each Rotarians occupation to serve society

13. Continued dignifying of each Rotarian’s occupation as an opportunity to serve society. 3 rd The Application of the ideal of service in each Rotarian’s personal, business and community life. 4 th The Advancement of International understanding, goodwill and peace through a world fellowship of business and professional persons united in the ideal of service.

14. Interactive Discussion Retention Recruitment