1. MARKETING PRODUCTS MARKETING ADVERTISING PROMOTION

2. What is marketing? What do marketers do? (1a, p.64)  Identify or anticipate  Develop (create)  Persuade  Modify  Design  influence  A product  A consumer need  A need  Target customers  Consumers’ wants  A product

3. VOCABULARY CHECK  Distribution channel  To launch a product  Market opportunities  Market research  Market segmentation  Packaging  Points of sale  Product concept  Product features  Sales representative

4. Explain the following(1c, p.65-66):  selling concept vs. marketing concept  Four Ps  producer (business, industrial) market vs. consumer market

5. Which of the 4 Ps do the following belong to?  Guarantee  Brand name  Transport  POS  Publicity  Credit terms  Quality  Distribution channels  Basic list price  Advertising  Size  Sales promotion  Discounts  Standard features

6. PRODUCTS AND BRANDS  capable of + ing  augment  retailers  shelf-space  brand-switchers  (brand-loyal customers)  product life cycle  dilute  excess capacity  up-market  down-market

7. PRODUCTAND BRANDS Assignment: text 1 b, p.60 Product (pg.1)  definition  types of  benefits for customers Brand names (pg.2)  family name vs. multi-branding Product lines and product mix(pg.3)  meaning Line-stretching and line-filling (pg.4)  Meaning