1. Relocation & Retention Competitive Assessment for I Amsterdam November 17, 2009 1

2. Agenda Key Findings Additional Findings Tour of Wiki 2

3. Requirement Which critical sectors, if any, will grow in Europe the most and at what rate over the next three years? What European cities are likely competitors of Amsterdam? What are their advantages and disadvantages per critical sector? 3

4. Key Findings 4 What critical sector will grow the most over the next three years?

5. Countries Assessed 5 EU Countries +Norway +Turkey

6. Key Findings: Overall 6 How does Amsterdam compare to other cities in Europe?

7. Key Findings: Business Sector 7 What are the advantages/disadvantages each city has per critical sector?

8. Key Findings: Creative Sector 8 What are the advantages/disadvantages each city has per critical sector?

9. Key Findings: Aerospace Sector 9 What are the advantages/disadvantages each city has per critical sector?

10. Key Findings: IT Sector 10 What are the advantages/disadvantages each city has per critical sector?

11. Key Findings: Life Sciences Sector 11 What are the advantages/disadvantages each city has per critical sector?

12. Additional Findings 12 Union Perception Growth Location Emerging Markets Turkey

13. Wiki Tour http://teamamsterdam.wikispaces.com/ Username: teamamsterdam Password: guest 13

14. Thank You 14