1. The Power of Text: How do we use a text to get what we want?

2. Rhetoric The art of speaking and writing effectively or The art of creating a text using the most appropriate language to help you achieve your desired result.

3. In the fourth century BCE, a Greek scholar and philosopher, Aristotle, wrote a famous essay called “Art of Rhetoric.” In it he explained that there were three elements involved in creating an effective argument. http://www.lauriedietrich.com/rhetoric%20of%20ritual.htm

4. So… He realized that in order for a speech, piece of writing, or argument to be effective, the author has to be aware of him/herself as a speaker, his or her audience, and the message he or she is trying to convey. http://www.lauriedietrich.com/rhetoric%20of%20ritual.htm

5. To Create a Powerful Text you need: The Three Elements Of Rhetoric Ethos Authority of the author Pathos Emotion of the audience Logos Logic of the message or argument

6. Ethos Ethos involves the author. An author must create a sense of authority; he must convince the audience of his reliability, his knowledge, and his trustworthiness. Any authority figure needs to develop your trust and respect before you listen to what he/she has to say. You can do this in a number of ways: sharing your own experience works, as well as carefully evaluating the way you dress, present your information, and choose your words. For example…

7. Which one would you trust? One professional has worked hard to establish ethos, or an authoritative, knowledgeable appearance. The other…not so much.

8. Recapping Ethos Ethos is based on the character of the speaker. The following examples show texts where the creators try to establish ethos by using “trustworthy” characters Gym http://www.youtube.com/watch?v=fzE0FOPiaDU

9. Ethos Arguments that appeal to a sense of duty, moral obligation, or ethics Focus on right and wrong “Ask not what your country can do for you…”

10. Pathos Pathos appeals to the emotions of the audience.

11. Using Pathos (these two are masters at it) You appeal to an audience’s emotion through personal stories, putting the audience in someone else’s shoes, using images or sounds that inspire emotion, and often using stories or examples that might pull at heartstrings. Often, making the audience think about innocent children or animals does the trick. Best example: http://www.youtube.com/watch ?v=9gspElv1yvc&safety_mode =true&persist_safety_mode=1& safe=active http://www.youtube.com/watch ?v=9gspElv1yvc&safety_mode =true&persist_safety_mode=1& safe=active

12. Logos Logos shares a root with the word logic, which is “a reasonable, sound argument.” Logos involves the logical, researched, supported information you want to put into your message

13. To develop logos You need facts, evidence, information from experts, quotations, examples, and statistics Toothbrush http://www.youtube.com/watch?v=7rV09ydbrq M&feature=related

14. To Recap…