1. Persuasive Campaign The Tragedy of Julius Caesar

2. Friends, Romans, countrymen, and women, lend me your ears! Though advancement in time travel, Roman leaders have traveled and settled in our community of Brandon. Now the following the candidates are running for mayor of our city: Brutus, Caesar (he’s ALIVE…again), Antony, and Cassius.

3. Assignment – Speech Summative Grade Choose a candidate to support. Your candidate needs you to be his campaign manager (you are NOT the character). It’s your job to speak on behalf of your candidate and persuade your audience to vote for your candidate by crafting a persuasive speech using TEXTUAL EVIDENCE from the play.

4. Introduction – Hook (15 Points) Provide the name of your candidate and a concise reason WHY he should be major (ethos/pathos) Establish your candidates credibility (ethos)

5. Body – 50 Points Reason WHY you support your candidate (logos) – Provide at least two textual evidence to reference candidates positive traits – Each strength must have solid concrete (objective) from the play proving your support – Include page # – Provide analysis of the text – what the text means)

6. Body - Continued Real-world connection (logos and pathos) – Explain what your candidate will do to make Brandon a better community Acknowledge your candidate’s weakness(es) and explain WHY it would not be a concern (COUNTER ATTACK!) – Example: Brutus may appear naïve and gullible, but in Act II, but really…

7. Body - Continued Explain WHY the other candidates would be poor choices for mayor – Must use textual evidence with page # (what the texts says) – Provide analysis of the text (what the text means)

8. Conclusion – 15 points Provide a memorable, catchy ending, such as a play on words, parallelism, idiom, repetition, rhyme, etc. Include a call to action to your audience

9. Procedure – 20 Points Your speech should be 90-120 seconds in length (practice your speech and time it!) You will make reasonable eye contact You will strive for a confident and professional demeanor You WILL wear toga attire – Wear a toga (OVER your school clothes); optional Roman hairdo/laurel wreath – You will come to class dressed in this attire! NO dressing during class.

10. Reminder You are making the speech on behalf of your candidate, but you are NOT the candidate; rather, you are the friend of the candidate’s, and you are speaking on his behalf.

11. Assignment – Advertisements Formative Grade In addition to your speech, you will create campaign advertisements in the form of social media ad (Twitter) and a computer-generated ad.

14. Other grades – 2 Formatives You will create an outline that follows the requirements – 1 Formative Grade You will also create notecards based on the outline – 1 Formative Grade – You must turn your notecards of speech, which should follow the requirements of the outline IMMEDIATELY after you have given your speech.