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Chinese Recipes for All By Pui-Ling Lau. Google, 2010, Google Search “Chinese Food Recipes ‟. [Online] Available herehere [Accessed 30 November 2010]

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Presentation on theme: "Chinese Recipes for All By Pui-Ling Lau. Google, 2010, Google Search “Chinese Food Recipes ‟. [Online] Available herehere [Accessed 30 November 2010]"— Presentation transcript:

1 Chinese Recipes for All By Pui-Ling Lau

2 Google, 2010, Google Search “Chinese Food Recipes ‟. [Online] Available herehere [Accessed 30 November 2010] PROBLEM

3 Business Advertising Separate business ◦Magazines: BBC Good Food, Good to Know ◦TV: BBC Food, UKTV Food, Channel 4 ◦Supermarket: Waitrose, Sainsbury’s, Tesco ◦Chefs: Jamie Oliver, Delia Smith ◦All Recipes ◦MyDish Drop-shipping Other ideas

4 Commodity Commodity Chinese Food Recipes ◦Text ◦Image ◦Video Print, download, send to email, send to mobile Star rating, tweet and Facebook recommend

5 Commodity (cont) Registration ◦Commenting ◦Rating ◦Saving to binder ◦Profile page  latest comments  make notes beside their favourite recipes in their binder Newsletter

6 Firmness Front end ◦HTML, CSS, PHP ◦Javascript Back end ◦Expression Engine ◦Forms Producing Content ◦Through Twitter, Facebook and YouTube ◦Digital SLR Camera ◦Video editing software

7 Design inspirations

8

9 Design

10 site design jpg

11 the end


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