1. Presented By: Chris Beltran,
Michael Aliotta, Sebastian Kreps, Constantine Condos, and Joshua Kern
BUS 425: Global Marketing
12/10/2014

2. Agenda Company Background Product Description SWOT Analysis 5 Forces
Country Analysis
Target Market
Pricing Strategy
Marketing Strategies/Distribution

3. Company Background Subsidiary of Hero Moto Corp. Established in 2007
300 outlets
Continued growth
Vision

4. Product Description Electric bike Battery operated
Hero Electric F4W
Electric bike
Battery operated
20-40 hour per charge

5. SWOT Analysis

6. 5 Forces Low Moderate High Competitive Rivalry
Bargaining Power (Suppliers)
Bargaining Power (Buyers)
Threat of New Entrants
Threat of Substitutes
Low
Moderate
High

7. Country Analysis
Political
Environmental
Social
Economic
Legal

8. Target Market Young upper class citizens Wealthy
Driven towards lifestyle products

9. Pricing Strategy Base price 33, 981 Rupees ($550) Premium brand
Upgradable parts

10. Marketing Strategies/Distribution
High-end environment
Luxury showroom
Custom features
Food & beverages

11. Questions…