1. Idea: A campus event check-in app @ renren.com Custom Acquisition: 108 users Local Businesses Interviewed: 19 stores

2. Users Date First day launchEarly adopters (event host)Server is slow!!!New server test2 nd round marketing 1 st round marketing

5. HypothesisActionResultsVerdict 1. Local businesses want to sponsor events in colleges to improve brand awareness Phone calls: 5 Friends interviewing local businesses on our behalf: 19 Businesses profile: Bookstores, Electronic shops, Beauty parlors, Bike shops, Hair Salons, Printing Shops, Cake shops, Jewellery shops, Spectacles Shops, Restaurants, Gyms etc. 1. Almost all of those interviewed see value in sponsoring big college events 2. Local businesses want to have data analysis on events they sponsored 1. More than 70% express interest in finding out about effectiveness of their sponsors 3. All local businesses know the benefits of web advertisement and want to be part of it, especially if we have a large proportion of student body covered 1.Many of those interviewed expressed interest if we have more than 80% of the student population on our app 2.However exists businesses that still do not believe in the web (very small businesses)

6. $5 per match $100 per year

7. Income Statement (ZiiLion)Income Statement per local business per annum (USD) Revenue: Annual subscription Events Hosts (assume 5 events successfully matched) 100 25 Cost of Sales: Sales Force Commission15 Operating Expenses: Server costs10 Net Income:100