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Making insurance easy Groupe financier iA. Groupe financier INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll iA AGENDA Current Situation: Where.

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Presentation on theme: "Making insurance easy Groupe financier iA. Groupe financier INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll iA AGENDA Current Situation: Where."— Presentation transcript:

1 Making insurance easy Groupe financier iA

2 Groupe financier INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll iA AGENDA Current Situation: Where is iA today?Strategy: Making Insurance EasyImplementationRisks and MitigationKey Takeaways

3 Groupe financier INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll iA MANDATE Increase life insurance sales and consumers in the 18-25 segment in Canada

4 INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA INDUSTRY ANALYSIS Macro trends Non-positive industry image Steady growth and solidification Competitors Consolidation Banks moving into the industry Difficult to differentiate and communicate value to target segments

5 INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA IA ANALYSIS Strong presence with Francophone Quebecois: Opportunity to expand to Anglophone markets KEY FACTS: Strong Quebec brand Stable and innovative brand image Opportunity to cross-sell to clients High customer lifetime value

6 INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA CUSTOMER ANALYSIS Customers compare options and want to provide financial security for their charges 3.540% 14%13% Average options compared by customers Offer financial security for charges Benefit from lower ratesFinancial help for heirs

7 INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA CUSTOMER ANALYSIS ProtectionRisk SecurityComplicated Words associated with insurance:

8 INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA CUSTOMER ANALYSIS ProtectionRisk SecurityComplicated Words associated with insurance: 82% Research online Need to simplify insurance through online channels

9 INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA CUSTOMER ANALYSIS Millennials most trust parents for financial advice

10 INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA OPPORTUNITY By implementing the Making Insurance Easy strategy, Industrielle Alliance can… 1.ATTRACT: Attract millennials to iA’s service offerings through their most trusted advisors 2.ENGAGE: Simplify insurance products through streamlined online information 3.RETAIN: Build personal relationships to increase customer lifetime value

11 INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA STRATEGY Making Insurance Easy ATTRACTENGAGERETAIN

12 INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA STRATEGY Making Insurance Easy ATTRACTENGAGERETAIN Millennials Parents

13 INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA Imagine…

14 INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA ATTRACT - MILLENNIALS Video YouTube pre- rolls Out of Home Transport Web Google AdSense SEO We’ve got you covered

15 INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA ATTRACT - PARENTS TVPrintRadio We know what matters most

16 INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA STRATEGY Making Insurance Easy ATTRACTENGAGERETAIN Online Quiz Online Chat Retargeting

17 INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA WEB PAGE GOALS Determine needs and how to meet them Collecting information about clients STRATEGIES Online Quiz Online Chat Retargeting

18 INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA QUIZ Student Young Professional Parent I am a… Groupe financier iA

19 INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA QUIZ We recommend… Groupe financier iA Term Life Insurance ----------------------------------------------------------- ------------------------------------------------------------------------- ------------------------------------- -------------------------------------------------------------------- -------------------------------------------------------------- --------------------------------------- Find out more

20 INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA STRATEGY Making Insurance Easy ATTRACTENGAGERETAIN Personal relationships Monitor change in needs

21 INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA BUILD RELATIONSHIPS Build personal relationships Monitor changes in needs Cross-sell when needs recognized

22 INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA TIMELINE 3 months Design quiz Build user-friendly web functions Design ads 6 months Launch online quiz Launch advertisements 9 months Monitor campaign Analyze data from online quiz

23 INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA KPIs Number of new customers Searches using quiz Conversion rate Appointments booked

24 INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA RISKS Low quiz conversion rateLow disposable income in target segmentTool leveraged by other firms

25 INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA MITIGATION Low quiz conversion rate Online Chat Retargeting Emails Low disposable income in target segment Parents can pay premiums at young age to instil values of life insurance in children Tool leveraged by other firms 3-4 options are considered, making the decision process easier

26 INTROCONTEXTSTRATEGY IMPLEMENTATION RISKSTAKEAWAYS lllll Groupe financier iA KEY TAKEAWAYS Take a promotional approach appealing to millennials and parents Simplify insurance selection process online Emphasize developing personal relationships with clients

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