1. David Drinkwater Ⓒ Salamander Productions Open Publish 20011 Aim high and get real Successful Content Management Solutions David Drinkwater

2. Ⓒ Salamander Productions Open Publish 20012 What is CM? A management strategy A strategic investment People management Information management Asset protection Value added process A shared value

3. David Drinkwater Ⓒ Salamander Productions Open Publish 20013 What does CM mean? Content Management is one of the most challenging investments for any organisation Current products are either monolithic or narrowly focused components Good content management leads to opportunities for knowledge management

4. David Drinkwater Ⓒ Salamander Productions Open Publish 20014 What is KM? Knowledge management is about integrating people, process and place KM is about luring and retaining people, providing learning opportunities and capturing knowledge that can be readily shared in new learning experiences I.T. is but one small component

5. David Drinkwater Ⓒ Salamander Productions Open Publish 20015 Basic steps to success The practical model –Research –Analyse –Design –Evaluate –Decide Characterised by: –Depth –Understanding –High cost The popular model –Decide –Technology –Requirements –Implement –Support Characterised by: –Shallowness –Ignorance –High cost

6. David Drinkwater Ⓒ Salamander Productions Open Publish 20016 Research or fail Expose –Culture –Tasks –Audience –University research –Private research –Requirements Business People Technology Why –Different findings, views, opinions –Current practices, successes and failures –Business direction –Nature of process –Understand the asset

7. David Drinkwater Ⓒ Salamander Productions Open Publish 20017 Analyse or die Analyse the superficial requirements: –User –Technology –Business –Customer Analyse perceptions, values, customs, relationships Question and reflect on assumptions, direction, people, relationships, models

8. David Drinkwater Ⓒ Salamander Productions Open Publish 20018 Design the options Good research and analysis provides information to design a number of options Imagine what excellent research and analysis might provide? Design weaves people and technology into the options

9. David Drinkwater Ⓒ Salamander Productions Open Publish 20019 Reality check – Common You: “Should we look into CM?” Management: “%@$* off! Everything important is on paper, we’ve got a records management system, we sacked our librarian, and every unit can store as many binary objects as they want on their 10 Megabytes of storage space.”

10. David Drinkwater Ⓒ Salamander Productions Open Publish 200110 Reality check – Familiar You: “We need a content management system, everyone else has one.” Management: “Well, I thought of that already so why don’t you look at what products are out there and get us some demos. We’ll get something big to stuff the users and keep our I.T. stronghold going for a few more decades. I have loads of money in the budget to spend by June.”

11. David Drinkwater Ⓒ Salamander Productions Open Publish 200111 Reality check – Fantasy Management: “We are going to audit our business processes, workplace culture and learning in order to accurately asses our CM needs. We want the business model operationally tight, interoperable across business units, and strategically flexible and scalable. Once we are managing our content we’ll revisit learning and knowledge management.” You: “Great, let’s also go open standards!”

12. David Drinkwater Ⓒ Salamander Productions Open Publish 200112 What next? Evaluation, selection and deployment strategies emerge from, and are part of, design Beware the vendor with monolithic document management solutions XML is one answer, just figure out the questions Disband the I.T. section Save trees

13. David Drinkwater Ⓒ Salamander Productions Open Publish 200113 Store, inform, learn, know Mantra for context and relationships –Store valuables –Inform people –Facilitate learning –Encourage and reward –Capture knowledge –Repeat