1. 2015 STC Summit OUTREACH & PROMOTIONAL MATERIALS SHOWCASE Devon O’Nalty, Connecticut Amber Fink, Missouri Tammy Aldrich, Oregon

2. 2015 STC Summit Connecticut SharedWork Devon O’Nalty Connecticut Department of Labor

3. 2015 STC Summit Shared Work History Shared Work was enacted in Connecticut since 1992 What was… Only available to employers contributing to UI Trust Fund Reduction was 20 – 40% NO dependency allowance Needed at least 4 employees No part-time employees No contributory employers What is… Available to all registered employers Reduction is 10 – 60% Dependency allowance is now payable Only 2 employees needed Part-time employees can participate Added contributory employers 3

4. 2015 STC Summit This was our website & brochure BEFORE the grant 4 Out with the OLD…

5. 2015 STC Summit …In with the NEW! 5

6. 2015 STC Summit 6

7. New Marketing Materials 7

8. 2015 STC Summit New Promotional Materials Pens & USB Drive 8

9. 2015 STC Summit Current Accomplishments Trained Business Service and Rapid Response staff – Reviewed program changes and introduce a uniform message for staff Had multiple employer/employee presentations about the program and its benefits Increased production and streamlined processes. 9

10. 2015 STC Summit Looking ahead Promotional mailing to 191,000 Connecticut employers (completed) Partnership with Step-Up conferences (completed) – Step-Up: Subsidized Training and Employment Program Step-Up: Subsidized Training and Employment Program Additional training for staff for increased volume due to increased promotion (completed). Shared Work employer and chamber conferences – With Office of Program Policy, Merit Rating and Rapid Response 10

11. 2015 STC Summit OUTREACH & PROMOTIONAL MATERIALS SHOWCASE Amber Fink Chief of Benefits Missouri Department of Labor and Industrial Relations

12. 2015 STC Summit 12 B&W Brochure For Employer Mailing

13. 2015 STC Summit 13 B&W Brochure For Employer Mailing (cont’d)

14. 2015 STC Summit 14 One-Third Page Insert Mailed WithQuarterly Contributions Report

15. 2015 STC Summit 15 2-year Desk Calendar Promotional Item

16. 2015 STC Summit 16 Three Pop-Up Banner Set

17. 2015 STC Summit 17 Radio Spots & News Sponsorship

18. 2015 STC Summit 18 Banner Ads

19. 2015 STC Summit 19 Labor Link Newsletter Banner on Website

20. 2015 STC Summit 20 Labor Link Bi-Monthly Article

21. 2015 STC Summit 21 SHAREDWORK.MO.GOV

22. 2015 STC Summit 22 Shared Work Video https://youtu.be/YMY64d5Tvq8

23. 2015 STC Summit 23 Website Request for Information Form

24. 2015 STC Summit 24 Link to Brochure from Website

25. 2015 STC Summit 25 Link to Brochure from Website (cont’d)

26. 2015 STC Summit 26 Email Link from Website

27. 2015 STC Summit 27 Shared Work 573-751-WORK (9765) Phone Number for Personal Assistance

28. 2015 STC Summit The Oregon Work Share Program Outreach/Promoting Tools and Materials Showcase

29. 2015 STC Summit Effective Promotion Began with LEAN In an effort to effectively promote the Work Share program Oregon committed to several endeavors that were identified during our LEAN Six- Sigma project. Those solutions were as follows:  Develop Written Policies  Standardize Procedures to Remove Ad Hoc Decisions  Move the Program to a Larger Unit to Allow for Additional Resources and Subject Matter Experts  Reduction of Paperwork by Using an Internal Document Management System and Creating Electronic Files  Reduce Incomplete, Illegible Applications by Creating Fillable Forms with Required Fields  Establish Performance and Program Metrics  Improve Current Work Share Tools 29

30. 2015 STC Summit New Application Packet Work Share documents were made fillable and can be submitted by email right from the document. 30

31. 2015 STC Summit New Domain Easier to market with a smaller URL that is less cumbersome to remember. From: http:// www.oregon.gov/EMPLOY/ Businesses/Pages/Work-Share- Program.aspx To: www.oregonworkshare.com 31

32. 2015 STC Summit Brochures Updated brochure for a better look and feel and to reflect the new URL 32

33. 2015 STC Summit Magnet Postcard Mailer 33 Created a ‘Save this for when you need it’ marketing campaign with an attached magnet

34. 2015 STC Summit Presentations and Webinars 34 Presentations and webinars about the program by subject matter experts Content includes advantages for both employers and employees

35. 2015 STC Summit 35 Testimonials Success stories are our biggest marketing tool As seen in this video, our current and past participating companies are some of our best supporters of the Work Share program Oregon Work Share Video

36. 2015 STC Summit 36 Emails and Mailers Using the tools we already had at our disposable was helpful in informing employers of this valuable program Postal mail went to area legislators, employers, employer organizations, and employers who had previously participated in the program Emails also went out to employers and employer organizations identifying the advantages of this program

37. 2015 STC Summit 37 Questions? Oregon Employment Department Training Programs Unit 875 Union St. NE Salem, Or 97311 OED_Workshare@Oregon.gov (503) 947-1800

38. 2015 STC Summit 38