1. Gotcha Covered

2. COVER = MANDATORY Besides paper, the only thing a yearbook absolutely HAS to have. Protects the book. Establishes the theme. Sells the book. People do judge a book by the cover.

3. The cover sets the tone for the book and introduces the theme. It’s the beginning of the story. Fonts Colors Photo Treatments Graphic Elements A cover should introduce the design elements that will reinforce the theme and appear inside the book. COVERS NEED

4. For Example

8. WHAT MAKES A GOOD COVER? Proprietary Unexpected Concise Appreciated

9. COVER “HAS TO” INCLUDE: Theme Statement Name of Book Year

10. DESIGN YOUR SPINE The spine is an important design element. It is seen more than any other part of the book. Spine should include: – School Name – Year – Volume – City, State*

11. Look beyond other yearbooks – Magazines – Books – Album Covers – Web Sites – Advertising – College Brochures – Automobile Marketing – Everywhere…. INSPIRATION

12. Screenalicious.com Veer.com Issuu.com Colourlovers.com Mashable.com Onepagelove.com WEB INSPIRED

13. Web Inspired

25. COVER GLOSSARY LITHO: CMYK GLOSS: Shiny MATTE: Dull EMBOSS: Raise Up DEBOSS: Push Down GRAIN: Add Texture SILKSCREEN: Like T-shirts

26. COVER GLOSSARY FOIL STAMP: Shiny Stuff VARNISH: Clear Shiny Stuff DIE-CUT: Punch a hole QUARTER-BIND: Stitch Two Materials Together TRAPPER KEEPER: Cover closure on front PLEXIGLASS: Clear glass cover SHORT-SIDE: Horizontally bound

27. COVER GLOSSARY SQUARE: Height matches width TIP-ON: Sticker (usually photos) LENTICULAR: Holographic sticker with moving image DUST JACKET: Paper wrapped around book SPECIALTY: $$$

28. After the Inspiration Recent Covers

29. MATERIAL COVERS Classic look and feel Specialty materials available Must be silkscreened, foil stamped or embossed/debossed Each color (application) adds additional cost

36. LITHO COVERS 4-color lithography = CMYK = same as your pages Limitless graphic possibilities Gradients Multiple Colors Photos

47. OMG, DID THEY...? Here’s to the crazy ones, the misfits, the rebels, the troublemakers...

48. Die-Cut Cover with Personalized Photo Insert

49. Sidebound Book, 12” wide x 9” tall Layouts = 24” x 9”

50. Sidebound Book, 12” wide x 9” tall Layouts = 24” x 9”

51. Quarterbound Book with Lenticular Tip-On

52. Die-Cut Cover Reveals Full Theme

54. 8” x 8” Square Book, distributed in a candy wrapper

55. Material Cover with Specialty Litho Dust Jacket

56. Plexiglass Cover

57. Inside Pages Tied Together With Ribbon

58. Trapper Keeper with Strap Enclosure

59. UV Thermochromic Ink Reveals image underneath

60. Four Different Litho Covers

61. Wooden cover, cloth spine & back, image burned into the wood

62. 3D-Images on Inside Pages

63. Two books, one hardcover, one softcover, bound with a giant rubber band and includes a free Sharpie.

64. Sidebound Book, Iridescent Material, Die-Cut, with a leather strap threaded through the front and back covers, secured by a metal post.

65. SAMPLE COVERS

66. Cover Material – Lithocote Applications Softtouch Matte laminate Clear UV Varnish (gloss)

67. Cover Material – Iridescent Ruby Applications Emboss Silkscreen (2) Clear UV Varnish OPTIONAL: FOIL NAME STAMPING

68. Cover Material – Lithocote Applications Gloss Laminate 9” x 9” square format 4/C Litho Clear UV Varnish (matte) -

69. Cover Material Gray Matte Applications Short-side binding Grain & Emboss Silkscreen (white) Clear UV Varnish (gloss)

70. Cover Material – Matte Black Applications/Pricing Grain Silkscreen (gold) Clear UV Varnish (gloss)

71. Cover Material – Lithocote Applications Softtouch Matte laminate Emboss Clear UV Varnish (gloss)

72. Cover Material – Gray Matte Matte Material Applications Embossed/Debossed Silkscreen (3) Foilstamp (silver)

73. Cover Material – Red Matte Applications Emboss Foilstamp Silkscreen (1

74. THANK YOU Jeff Moffitt Balfour Education Manager jeff.moffitt@balfour.com