2. No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio - cultural fabric & reflecting the ‘pride’ of people from the region. A Background

3. No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Reasons to Associate Maximum reach, maximum time spent viewing – The biggest Brand in the region Most cost efficient platform – Better efficiencies than any other medium in the region Programming driven by strong local insights Premium association with celebrity connect High engagement and with biggest on ground consumer connect Only Brand offering in program integration in the region Strong festive connect Exciting line up of new shows coming up

4. No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background The biggest TV brand of the region

5. No…Melodrama Big Magic Ganga is the No 1 channel of the region Period: Wk 49-52’15; BARC Individual Data Rat 000’s ; Market : Bih+Jhar

6. Big Magic Ganga regional GEC with max market share Period: Wk 49-52’15; BARC Individual Data Rat 000’s ; Market : Bih+Jhar

7. No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Deeper connect through celebrity association

8. No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background The channel has association with all leading celebrities of Bhojpuri Cinema. NIRAHUA MADHU SHARMA AMRAPALI DUBEY Celebrity Association

9. No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background The channel reaches out to 100% cable connected households in the region Extensive distribution to the deepest pockets of Bihar, Jharkhand & Purvanchal Channel no. 385Channel no. 628 Channel no. 814 Channel no. 859

10. No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Now extensive distribution to the deepest pockets of Bihar, Jharkhand & Purvanchal including LC1 towns…

11. No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Extensive distribution to the deepest pockets of Bihar, Jharkhand & Purvanchal including LC1 towns…

12. No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Better efficiencies than Print

13. No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Market : Bihar + Jharkhand As compared to Print BIG Magic Ganga Delivers  6 times more Impressions  83 % better CPM Efficiency Source: BIG Magic Ganga - BARC - TG :22-50 F ABC,Week 37– 40 ; Print – IRS 2014 Rate/10 sec for BIG Magic Ganga: Rs 1400 and Hindustan: Rs 2400 Outlay – Rs 9,60,000/-; Print – 1 ins x 400Sqcm; TV – 6857 Sec, ACD – 15 Sec Higher Reach Lower Cost Better Impact

14. Presents Var Vadhu aur Gaari

15. With ‘Var Vadhu And Gaari’ we actually want to enhance the mood of wedding season with the essence of folk music which mostly based up on the different moods and occasion or rituals of traditional Indian wedding. In this show our artist and contestants will come and sing the Folk songs of marriages. They will also narrate the full marriage in the form of singing. Concept

16. The event will celebrate the marriage anniversary of Lord Rama and Goddess Sita. The event will celebrate the marriage anniversary of Lord Rama and Goddess Sita. In Indian marriage rituals the bridegroom is depicted as Ram/Shiva and bride as Sita/Parvati so there will be 2 teams one from the groom side and the another from the bride part. In Indian marriage rituals the bridegroom is depicted as Ram/Shiva and bride as Sita/Parvati so there will be 2 teams one from the groom side and the another from the bride part. The entire katha of marriage will be shown using various songs, geets, performance, anchor-links, folk music and devotional tracks. The entire katha of marriage will be shown using various songs, geets, performance, anchor-links, folk music and devotional tracks. Format

17. Flow There will be 2 teams of 12 female singers – 6 on each side. There will be 2 teams of 12 female singers – 6 on each side. One side will represent Lord Rama’s family and other will represent Goddess Sita’s. One side will represent Lord Rama’s family and other will represent Goddess Sita’s. The competition between the teams will definitely increase the excitement which will turn entertainment on the next level. The competition between the teams will definitely increase the excitement which will turn entertainment on the next level. Var Paksha – Vadhu Paksha

18. Proposed Celebs Malini Awasthi, Anu Dubey, Tripti Shakya, Sanjoli Pandey, Anamika Singh, Mamta Raut, Indu Sonali, Kalpana, Shubha Mishra, Sanjana Raj, Priyanka Singh, Meenu Arora, Devi, Samita Singh, Radha Pandey and other top folk singers from the region. Few of the proposed celebs: Radha Pandey Anamika Singh Tripti Shakya Malini Awasthi

19. Show Format & Telecast Format: Non-fiction Telecast: Mon to Fri Duration: 30 mins Target Audience: Women of the region and families Show on air date: 15 th Feb – 4 th Mar

20. Social Media Marketing| FB | Twitter | SMS push | YouTube Promotion on BIG GANGA through Promos | Bumpers | Astons | Bugs Promotion on BIG FM through Spots 360 0 promotion