1. Enhancing Membership Growth & Strengthening the Family of Rotary Through Positive Public Image Pauline Leung Assistant General Coordinator RI Public Image Resource Group 2006-07

2. Why do people join Rotary?  “ Because Rotary makes me feel better by helping other people…”

3. Self- actualization Esteem Love/Belonging Safety Physiological Maslow’s Hierarchy of Needs

4. Good Public Image of Rotary Self-esteem Respected Pride Confidence

5. Three Conditions of Public Image  People saying good things about you  People saying bad things about you  People not talking about you

6. What to do?  Understand strength and weakness of Rotary  Doing what is right  Fixing what is wrong  Communicate about our organization’s reality

7. Various Attitudes of Public  Interested  Not interested  Indifferent  Prejudiced  Ignorant  Hostile

8. Attitude Transfer  Ignorant Understanding  Indifferent Interested  Prejudiced Acceptance  Hostile Support  Interested Action

9. Sustainability of Rotary Building of Public Image Strengthening Of Membership Involvement of Rotary Clubs

10. Thank You Thank You