1. Pro Athletes’ Ads Favor Less Healthful Food, Drinks Michelle Healy Link to USA Today Article

2. Athlete Endorsements Kids primary viewers of athlete endorsements –Kids 12-17 average of 35 TV ads (adults 33) –Kids under 11 average 21 TV ads Of 512 brands endorsed by top 100 athletes –79% of 62 food produces were high calorie, poor nutrients –93% of 46 drinks had 100% of calories from sugar

3. Athlete Endorsements Athletes with highest endorsements of high- calorie, nutrient-poor food and beverages –Peyton Manning –Serena Williams –LeBron James Athlete endorsing fewest high-calorie, nutrient- poor product –Ryan Howard