1. Incentive Mechanism Design and Implementation for Mobile Sensing Systems Zhibo Wang Dept. of EECS University of Tennessee, Knoxville Project for ECE 692

2. What in Incentive? Something that motivates an individual to perform an action. Remunerative incentives were commonly adopted Game theory were commonly used for incentive mechanism design

3. Motivation Fast growth of mobile devices –Sensor rich: camera, GPS, accelerometer, etc. –User-centric data: health, activity, social event, etc. Exploitation requirement of user data –Large volume data collection However, user may not want to contribute data due to –Privacy-aware (personal information) –Resource consumption (battery, computing, time) –Money cost (data plan usage) –etc.

4. Existing Work [Yang 2012] design incentive mechanisms for mobile phone sensing to attract more user participation. Objective: –Maximize the platform utility –Each user maximize its utility Model: –Platform-centric model –User-centric model [Yang2012] Crowdsoucing to Smartphones: Incentive Mechanism Design for Mobile Phone Sensing. Mobicom 2012

5. Problem? Still thinking… How to fulfill the incentive mechanism? Distributed incentive mechanism design? Incentive mechanism from different perspective? Not payment?