1. BMI 3C0 Unit 1 Review

2.  Create teams 4 teams  Each team will have 3 turns  When it’s your turn you will select 1 member to do the guessing  His/her back will be to the screen, unable to see  The rest of the team sits facing the screen  There are 4 items on each slide  Your team will have 1 minutes to get the guesser to guess all 4 terms  The items will come up one at a time as you guess  No spelling, counting, charades, or using any form of the word, do ‘sounds like’  You may pass and come back to an item  1 point per item – max. 4 points per turn

3.  Raghavan  Suzuki  Grizzly  Environment

5.  Logo  Invention  Product Life Cycle  Package

6.  Slogan  Brand  Hancock  Innovation

7.  Introduction  Fad  Positioning  Jingle

8.  Hancock  Maturity  Functions of Packaging  Trend

9.  Decision Point  Seasonal  Convenience  Ansoff’s Matrix

10.  Fad  Decline  Product Development  Product Life Cycle

11.  Product  Quality  Niche  Ansoff’s Matrix

12.  Growth  Decision Point  Market Development  Benefit Positioning

13.  Target Positioning  Market Development  Brand Extension  Environmental Friendliness

14.  Generic Brand  Licensing  Consolidation  Diversification

15.  Private Brand  Protection  Brand Acquisition  Ansoff’s Matrix

16.  Corporate Brand  Information  Co-branding  Diversification