4. CLIENTS/PATIENTS ARE NOT COMPLYING WITH THE INSTRUCTIONS GIVEN TO THEM BY HEALTH PROFESSIONALS THIRTY(30) TO FIFTY(50) PERCENT OF PATIENTS/CLIENTS DO NOT FOLLOW THE INSTRUCTIONS OF HEALTH PROFESSIONALS

6. Young Old

14. AVERAGE 8.1

15. VISITS WITH PHYSICIANS EARLY IN DAY ARE 10-40 PERCENT LONGER THAN AVERAGE VISITS IN LATE AFTERNOON ARE 25-50 PERCENT SHORTER THAN AVERAGE

16. YOUR ROOMMATE HAD THIS PROCEDURE AND SHE LIVED... YOU’RE WORRIED ABOUT A LITTLE THING LIKE THIS...

17. “YOU HAVE AN INADEQUATE VENTILATION PERFUSION RATIO IN YOUR RESPIRATORY SYSTEM”

18. …YOUR BODY IS NOT ABSORBING ENOUGH OXYGEN …YOUR BRAIN WILL SHUT DOWN WITHOUT ADEQUATE OXYGEN

19. ONE IN FIVE ADULTS READS BELOW THE SIXTH GRADE LEVEL, WHILE MOST HEALTH MATERIALS ARE WRITTEN AT THE 10TH GRADE LEVEL

20. You have a benign tumor… It’s not cancer…

21. MOST HEALTH PROFESSIONALS USED TO BE WHITE MALES WITH THE EXCEPTION OF NURSES In Fall 2003 Harvard’s entering medical school class minorities made up over 50% of class and had a majority of women

24. FEMALE PHYSICIANS USE LESS JARGON FEMALE PHYSICIANS GIVE PATIENTS MORE TIME MALE PHYSICIANS GIVE PATIENTS LESS INFORMATION FEMALE PHYSICIANS ENGAGE IN MORE COMMUNICATION WITH PATIENTS MALE PHYSICIANS SPEND LESS TIME COMMUNICATING ABOUT PSYCHOSOCIAL ISSUES MALE PHYSICIANS MORE LIKELY TO USE COERCIVE PERSUASION STRATEGIES

25. FEMALE PHYSICIANS SPEND MORE TIME DISCUSSING PREVENTIVE SERVICES THAN DO MALE PHYSICIANS NEVERFAIL CONDOMS (REUSABLE) NEVERFAIL CONDOMS (REUSABLE) NEVERFAIL CONDOMS (REUSABLE) NEVERFAIL CONDOMS (REUSABLE) NEVERFAIL CONDOMS (REUSABLE)

26. HAVE YOU HAD ANY FORMAL TRAINING IN INTERPERSONAL COMMUNICATION 81% NONE 4% UNDERGRADUATE COURSE 15% HAD COURSE IN INTERVIEWING IN MEDICAL SCHOOL