1. Bus 411 DAY 22

2. Friday the 13 th Word of the day  paraskavedekatriaphobia – fear of Friday the 13 th in Tales of the Knights Templar (Warner Books: 1995):  "On October 13, 1307, a day so infamous that Friday the 13th would become a synonym for ill fortune, officers of King Philip IV of France carried out mass arrests in a well-coordinated dawn raid that left several thousand Templars — knights, sergeants, priests, and serving brethren — in chains, charged with heresy, blasphemy, various obscenities, and homosexual practices. None of these charges was ever proven, even in France — and the Order was found innocent elsewhere — but in the seven years following the arrests, hundreds of Templars suffered excruciating tortures intended to force 'confessions,' and more than a hundred died under torture or were executed by burning at the stake.“  http://www3.sympatico.ca/marcggauvin/eng/marc04.html

3. Agenda Word of the day  paraskavedekatriaphobia – fear of Friday the 13th Case study Five Kellogg Company Team work  Send me your presentation at least 30 min prior to class  All presentation will be uploaded to class slides directory for further use and evaluation.

4. Format Identify Mission, Vision, Objectives, Strategies Develop New Vision and Mission  Most are poor Identify external opportunities and threats  CPM  EFE Identify internal strengths and weaknesses  IFE  Financial ratios Analyze  SWOT Matrix  SPACE  BCG  IE matrix  Grand Strategy Matrix  QSPM Give advantage and disadvantages of alternative strategies Recommend  Strategies and long range objectives  Show cost Specify how strategies are to be implemented and what results to expect Recommend specific annual objectives (goal) and polices Recommend procedures for evaluation Be Original – Take chances  But make sure it is realistic  Remember business rewards risk taking Be ready for Cross-examination

5. teams Team 1  J. Harbison  N. Lozier  M. Martin Team 2  C. Brusig  C. Pennine  T. Nhundu  J. Jalbert Team 3  K. Beaulieu  M. Doucette  D. Lemon

6. Timeline April 13 (Friday the 13 th)  Team 2 Case Study Six Kellogg Company  Case study team work April 17  Team 3 Case Study Seven Freddo (Ice Cream Co.)  Case study team work April 20  Second round Scores received  Student choose Last Case  Team 1 Case Study 19 JetBlue Airlines  Case study team work April 24  Team 2 Case Study 20 AirTran Airways  Case study team work April 27  Team 3 Case Study 21 USA Truck  Case study team work Last 3 cases are student choice  May1 and 4  Take home portion of Final exam assigned May 8  In Class Final exam  Take home portion of final exam due  Bring Calculators

7. Case Presentation Analysis Company: Date: Presenting Team Members: Place comments after each rating.Ratings (circle the appropriate numbers). CONTENTPoorBelow Average Above Average Superior 1. Mission and Vision Statement12345 2. Thoroughness, accuracy, and depth of external analysis 12345 3. Thoroughness, accuracy, and depth of internal analysis 12345 4. Identification and evaluation of alternative strategies using matrices 12345 5. Quality, quantity, feasibility, and relevance of recommendations 12345 6. Justification and support for recommendations12345 DELIVERY 1. Organization of presentation12345 2. Professionalism of presentation12345 3. Use of visuals and color12345 4. Communication skills of team12345 5. Use of time (40 min presentation)12345 6. Handling of questions (up to 10 minutes)12345 OVERALL EVALUATION:12345 Numeric Score = 40 + (Avg * 12)

8. Peer Review for Case studies Put your name and your team members’ names in the spaces provided, one name at the top of each column. Names: Ratings: On time for all group meetings: Helped keep the group cohesive: Number of useful ideas contributed: Quantity of work done: Quality of work done: ++++ Add Total Scores Here: In rating yourself and your team members, use a one- to five-point scale, where 5 = superior, 4 = above average, 3 = average, 2 = below average, and 1 = really weak. Add the scores to obtain a total score for yourself and the other group members. Put any comments you like on the bottom or back of this page. Fold this sheet when you complete the ratings below. If you receive a poor rating on this evaluation, your final case average will be lowered one letter grade. A superior rating may add points to the final case average.