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Published byLeon Sanders Modified over 8 years ago
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To Membership Infinity and Beyond Hospice Lotteries Association Conference 2009
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The launch pad Brief introduction to HLP Why focus on membership? Outcomes Question and answer time with Peter
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Our universe Founded in 1997 Run lottery for seven local hospices Covering Herts, Beds, Bucks, Middlesex Catchment area of 1.2 million people 13,814 HLP members in January 09 1.15% penetration in our area Huge potential for growth
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Onwards and upwards Marketing Strategy focused on growing membership to increase revenue Introduction of membership promoter Taking HLP membership ‘ask’ to where single ticket sales have been before!
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Our mission
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To infinity and beyond! Since December 2008 Peter Tarbox has signed up over 2500 NEW MEMBERS.
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Blazing forth… … and boldly visiting… Retail outlets Shopping centres High Streets Garden centres
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Planets visited High Wycombe eden Nicholsons shopping centre MAIDENHEAD
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Peter Tarbox
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The Apollo has landed! HLP membership to date 16,500 Equates to £140,000 of extra sales Achieved 1.4% penetration in our catchment areas Profile of HLP sign ups has changed, 43% standing orders in 2008 compared to 88% in 2009
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Question & answer time? What display/marketing material do you use? In a retail outlet what is the ideal position for your stand? Tell us about the sales process Stop. Present. Close How many people do you approach a day and what percentage stop? How many of these actually sign up? What are your average sales a day? Best & worst? How do you open doors and establish credibility?
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Peter Tarbox Any questions?
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