1. Title Driving Mango Sales at Retail Tristan Harris Co-CEO Harris Farm Markets

2. Title A Family and Business Obsessed with Mangoes The number one line in stores (for nearly half the year)

3. Title A Family and Business Obsessed with Mangoes -The number one line in stores (for nearly half the year) -And Growing!

4. Title The Three Drivers 1 - Value (= quality/price) 2 - Merchandising (Abundance & Position) 3 - The Story

5. Title Driver 1 - Value Value (= quality/price) - individually determined - relative to the market - many aspects of quality - aim for broad appeal

6. Title Broad Appeal 21 skus of different sizes grades and price points

7. Title Merchandising Abundance and accessibility

8. Title The Story - Creates its own demand - Not easy to communicate - Usually not the top of the retailers priorities - Valuable and achievable with strong relationships

9. Title The Story

10. Title Thank You