1. MISSION: WE WILL MAKE PEOPLE HAPPY! Kaitlynn Allen | Marcus Berschman | Sophia Godfrey | Alyssa Koloc | Emily Ries

2. COMPETITORS Direct Competitors  4 Queens Dairy Cream  Dairy Queen Indirect competitors  Tropical Sno Future competitors  Scratch Cupcakery (Gelato) Competitors

3. Strengths  Nationally known  Wide variety of customizable cake flavors and toppings Weaknesses  Premium prices  Lack of awareness of cakes Opportunities  Promote cakes for holidays, birthdays and other special occasions  Increase customizable cake option awareness to families in the local communities Threats  Direct competitors such as Dairy Queen & 4 Queens Dairy Queen  Indirect competitors such as Tropical Sno  Future competitors such as Scratch Cupcakery (Gelato) SWOT Analysis

4. Our primary focus is mothers between ages 25-45, who are in a family setting with children who love to indulge in tasty treats. Target Market

5. Goal #1: To promote ice cream cakes to families for birthdays and other special events, by June 16, 2013. Goal #2: To increase Cold Stone ice cream cake sales from 10% to 15% by July 1, 2013. Goals

6. OUR BIG IDEA Cake Factory  Cold Stone Cake Factory gives people of all ages a superior visual cake making experience  Appeals to kids with fun colors and video game qualities  You control your cake from start to finish, pay online, and pick up at your local Cold Stone

7. Flyers  Hang in Cold Stone Locations to increase awareness to current Customers  Provides information to customers about the Cake Factory

8. INCREASING ICE CREAM CAKE SALES Increase awareness at local schools with promotional stickers Stickers

9. Social Media

10. Quantity Amount/product Total Budget

11. ANY QUESTIONS? Thanks for listening!