1. Project Title: “External Environmental scanning of African nations” Presented to you by: Vinni Abhishek Summer Trainee Luminous Power Technologies Pvt. Ltd International Business E.Mail:vinniabhishek@hotmail.com

2. Structure Followed Introduction to the Project Research Objective Demographic Study of the concerned nations Analysis Findings Recommendations

3. African Nations chosen for Business Development project entitled “External Environmental scanning of African nations along with Asian nations (Srilanka and Nepal) are as follows. ANGOLA BURKINA FASO CONGO EGYPT ETHIOPIA GHANA IVORY COAST KENYA MOZAMBIQUE MALAVI NEPAL SRILANKA SUDAN TANZANIA UGANDA ZAMBIA ZIMBABWE Introduction to the project

4. A view at Africa

5. RESEARCH OBJECTIVE Objective of the project entitled “External environmental scanning of African nations for business development is To identify the existing and emerging marketing opportunities in desired markets Monitoring the environmental changes in markets targeted for business development activities. The main objective of study is to find out a potential market for inverter, battery and UPS in concerned nations for Luminous Power Technologies.

6. SCOPE OF THE RESEARCH Marketing Environment Research Distribution Research Research Sources Embassies of the assigned nations as well as different business to business websites.

7. RESEARCH DESIGN Potential market Objective Embassy Government sites & Business websites Data DATA PRODUCT Battery UPS Inverter For searching potential market (for a company dealing in Power Backup Products) in African nations we needed some informational data and I have collected it from Embassy of respective countries and government websites.

8. This research is based on secondary data and all informations are collected by Embassies of the assigned countries and other government websites. Apart from this I have also collected informations from commercial attaché of the various Embassies and competitor’s websites. DATA COLLECTION METHOD

9. TECHNIQUES The motive to scan the external environment of these nations is to explore business opportunities in concerned nations which required some of the techniques like PEST analysis : know about the countries business environment GAP analysis : Gap between electricity production and consumption. This research is Exploratory Research. we have done environmental analysis and focused on understanding the markets

10. AFRICA A: Amazing F: Favourable & Fantastic R: Resourceful I: Investment C: Country A: All together The word “AFRICA” used to be once known as a DARK CONTINENT but with the passage of time the dark continent of past is now referred as today’s “ BLACK GOLD SHINING CONTINENT” consisting of immense resources,unbelievable opportunities. This fast developing continent is today’s every countries’ gateway to invest, to trade, to live and to develop in commercial terms. Africa is an emerging hub for resources with leading world powers eyeing the continent for its soil and natural resources

11. Power generation comparison South Africa vs. Sub Saharan Countries

12. CountriesElectricity ProductionElectricity consumption Angola3.722 billion kwh5.173 billion kwh Burkina Faso 611million Kwh1000 million Kwh Congo8.217 billion Kwh5.997 billion Kwh Egypt118.4 billion Kwh104.1 billion Kwh Ethiopia 3.46 billion Kwh3.13 billion Kwh Ghana 6.746billion kwh5.702 billion Kwh Ivory Coast5.275 billion Kwh3.231 billion Kwh Kenya 5.223 billion kWh4.863 billion kWh Malawi 1.690 billion kwh1.572 billion Kwh Mozambique15.91Billion kwh10.16 Billion kwh Sudan4.341 billion Kwh4.438 billion Kwh Tanzania3.786 billion Kwh4.438 billion Kwh Uganda2.256 billion Kwh2.068 billion Kwh GAP ANALYSIS

13. Countries Electricity Production Electricity consumption Uganda2.256 billion Kwh2.068 billion Kwh Zambia9.752billionkwh8.838 billion kwh Zimbabwe8.89 billion Kwh10.89 billion Kwh Nepal2.6 billion Kwh2.243 billion Kwh Srilanka9.901 billion kwh10.901 billion Kwh Cont’d

14. Countries’ overview ANGOLA Geographically: Located in Southern Africa, bordering the South Atlantic Ocean between Namibia and Democratic Republic of the Congo Area: Total:1,246,70sqkm Burkina Faso Capital: Ouagadougou Geographically: Located in Western Africa to north of Ghana Area: Total: 274,200 sq km

15. Democratic Republic of Congo Capital: Kinshasa Geographically: Located in Central Africa to the northeast of Angola Area: Total: 2,344,858 sq km EGYPT Capital: Cairo GEOGRAPHICALLY: Located in Northern Africa, bordering the Mediterranean Sea, between Libya and the Gaza Strip, and the Red Sea north of Sudan, and includes the Asian Sinai Peninsula Area Total: 1,001,450 sq km

16. ETHIOPIA Capital: Addis Ababa GEOGRAPHICALLY: Located in Eastern Africa, west of Somalia Area: Total: 1,104,300 sq km GHANA Capital: Accra GEOGRAPHICALLY: Located in Western Africa, bordering the Gulf of Guinea, between Cote d'Ivoire and Togo Area: Total: 238,533 sq km

17. KENYA Capital: Nairobi GEOGRAPHICALLY: Located in Eastern Africa, bordering the Indian Ocean, between Somalia and Tanzania Area Total: 580,367 sq km MOZAMBIQUE Capital: Maputo GEOGRAPHICALLY: Located in South-eastern Africa, bordering the Mozambique Channel, between South Africa and Tanzania

18. MADAGASCAR Capital: Antananarivo GEOGRAPHICALLY: Location Southern Africa, island in the Indian Ocean, east of Mozambique Area: Total: 587,041 sq km MALAWI Capital: Lilongwe GEOGRAPHICALLY: Located in Southern Africa, east of Zambia Area: Total: 118,484 sq km

19. SENEGAL Capital: Dakar GEOGRAPHICALLY: Located in Western Africa, bordering the North Atlantic Ocean, between Guinea-Bissau and Mauritania Area: Total: 196,722 sq km SUDAN Capital: Khartoum GEOGRAPHICALLY: Located in Northern Africa, bordering the Red Sea, between Egypt and Eritrea Area: Total: 2,505,813 sq km

20. TANZANIA Capital: Dar es Salaam GEOGRAPHICALLY: Located in Eastern Africa, bordering the Indian Ocean, between Kenya and Mozambique Area: Total: 947,300 sq km UGANDA Capital: Kampala GEOGRAPHICALLY: Located in Eastern Africa, west of Kenya Area: Total: 241,038 sq km

21. ZAMBIA Capital: Lusaka GEOGRAPHICALLY: Located in Southern Africa, east of Angola Area: Total: 752,618 sq km Zimbabwe Capital: Harare GEOGRAPHICALLY: Located in Southern Africa, between South Africa and Zambia Area: Total: 390,757 sq km

22. NEPAL Capital: Kathmandu GEOGRAPHICALLY: Located in Southern Asia, between China and India Area: Total: 147,181 sq km SRILANKA Capital: Colombo GEOGRAPHICALLY: Located in Southern Asia, island in the Indian Ocean, south of India Area: Total: 65,610 sq km

23. Country PopulationGDP(REAL) /Capita Income Electricity production Angola 133385415.9%$87003.722 billion Kwh Burkina Faso 167514555.2%1200$611millionKwh Congo 717128673%300$8.217 billion Kwh Egypt 820796365.3%$6200118.4 billion Kwh Ethiopia 908737397%$10003.46 billion Kwh Ghana 24,791,073 4.7% (2010 est.) $1,600 (2010 est.) 6.746 billion kWh Kenya 41,070,934 4% (2010 est.) $1,600 (2010 est.) 5.223 billion kWh Mozambique 22,948,8588.3% (2010 est.) $1,000 (2010 est.) 15.91 billion kWh Madagascar 21,926,2211.5% (2010 est.) $1,000 (2010 est.) 1.045 billion kWh Malawi 15,879,2526.5% (2010 est.) $900 (2010 est.) 1.69 billion kWh Senegal 12,643,799 (July3.9% (2010 est.) $1,900 (2010 est.) 1.88 billion kWh Demographic Analysis

24. Country PopulationGDP(REAL)/Capita Income Electricity production Sudan 45,047,5025.2% (2010 est.)$2,200 (2010 est.)4.341 billion kWh Tanzania 42,746,6206.4% (2010 est.)$1,500 (2010 est.)3.786 billion kWh Uganda 34,612,2505.8% (2010 est.)$1,200 (2010 est.)2.256 billion kWh Zambia 13,881,3367% (2010 est.)$1,500 (2010 est.)9.752 billion kWh Zimbabwe 12,084,304 9.3%$1400 (2010 est.)8.89 billion KWh Nepal 29,391,883 (2011) 3.5% (2010 est.) $1,200 (2010 est.)2.6 billion kWh (2009 Srilanka 21,283,913 6.9% (2010 est.) $4,900 (2010 est.)9.901 billion kWh Cont’d

25. Findings After the completion of the project what I have found is how to approach towards business development for an emerging market as well as existing market.  There are certain steps to be followed for the development of business in an untouched market like: Information gathering of the related business in a particular nation through various sources likes the nation’s official websites and approaching the commercial attaché of the embassy of the concerned nation. Searching Business 2 Business websites for the business directory of the concerned nations. Trying to contact them through E-mails, Fax or Phone calls. Making them aware of the products. Waiting for them to respond and reverting accordingly

26. Recommendations Targeting companies who are already established in the concerned nations for providing enterprise solution in their office and factories worldwide. Target countries with power crisis and promote our products. Targeting Export houses to increase the Sales. Associate with Automotive importers and exporter of the concerned nations. Associate with Software Companies for the sale of UPS. Making alliances with the various business websites of the desired nations for advertisement. Eco Friendly advertisement in Markets. Going for the penetration pricing at the outset. Acquire small manufacturers and exporter of same product profile of the concerned nations

27. Sponsoring international events. Increase the participation in international trade magazine. Try to provide service support to international clients after sales. Keep assessing the product performance periodically. Try to Increase the product quality as per the international requirement if needed. Going for the strategic alliances with the pre-established companies. Going for license branding Cont’d

28. Thank You