1. Monetizing web content Grzegorz Lindenberg

2. Source: Newspaper Association of America (2003-2013), Pew Research analysis of BIA/Kelsey data (2014) Newspapers: Print and Online Ad Revenue In millions of dollars

3. Source: eMarketer. “US Ad Spending Forecast.” October 2012, December 2013, December 2014. “Mobile Advertising Goes Mainstream,” October 2011. Growth of advertising revenues Annual media ad spending (billions of U.S. dollars)

4. Source: PEW RESEARCH CENTER 2012 News Consumption Survey

5. Source: PEW RESEARCH CENTER, American Trends Panel (wave 1). Survey conducted March 19-April 29, 2014: Q22, Q24A. Based on online adults. Sources of news for 3 generations Millennials 18-33 years old X-Gen 34-49 years old Baby Boomers 60 years old

6. Polish daily newspapers averange sales - daily total

7. News portals sources of revenue Outside Paper editions Owners money Sponsors On-site sources Online store Advertising Advertising + free content Readers financial support Privileged readers Subscriptions/paid access Single issue, pdf. Sales Single article sales SMS payment/hourly access Bulk packages Blendle Webnalist

8. Thank you