1. Advocacy Speaking up Effectively for Animals

2. Why veg advocacy? "Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever does." --Margaret Mead

3. Why activism  90% of all animal suffering happens in the food industry  Changing from Clark Kent who cares to Superman who does (Bruce Freidrich, Animal Activists Handbook, Farm Sanctuary)

4. Why veg advocacy  The power of being an advocate means you are saving hundreds of life every year  The difference between doing advocacy and effective advocacy is literally massive in terms of numbers of animals dying

5. Always be courteous

6. Have the courage to speak up for animals

7. Make the message the message  Lookism is not fair but its there

8. Create opportunities

9. Ethical Arguments

10.  "A day will come in which men will look upon an animal's murder the same way they look today upon a man's murder.“ Leonardo Da Vinci

11. Don’t get discouraged we are winning  Caste system  Sati  Women's educations  Child marriage  Slavery  We have ethics on our side, we have science on our side, in the past 1 year we have vegan groups growing in numbers in every city in India, as compared to most movements which took hundreds of years to see changes in peoples attitudes.

12. Four tools for maximum impact  Story versus stats Livestock production -18% of GHG emissions in CO2equivalent (over 100 yrs)

13.  Graphic versus positive visuals Four tools for maximum impact

14.  Every ones doing it

15. Four tools for maximum impact  Reasonable request  Giving a reasonable follow through action  Go vegan or reduce.

16. Thank you