1. Investor Views of Intellectual Property Patrick Reilly Intellectual Property Society www.ipsociety.net

2. Mark Twain

3. Venture Capitalists Are Salesmen

4. VC Questions Mission/Strategy Team –Marketing –Creative –Professional Unique

5. Intangible Property Good Will Culture Know How Intellectual Property

6. Patents Trade Secret Copyright Trademark

7. Dolby

8. Patent Strategy Due Diligence Freedom to Operate Proof of Competitive Advantage

9. IP Audit Identify Budget Landscape Proof

10. Patent Good –Investment Vehicle –Disclosure Bad –Silver Bullet –Encourages itigation Ugly –Monopoly power

11. Enforcing IP Policy

12. Trade Secret Checklist

13. Patent Checklist Employment Contract Patentability Patents & History Applications In Process Patent Cooperation Treaty Infringement Alleged Infringement Detected 3 rd Party Issues

14. Copyright Checklist Subject Matter Source Code Control Authorship Work for Hire Publication 3 rd Party Joint Venture

15. Trademark Checklist Trademark Scope Quality ControlObligation World Strategy Creator Registered 3 rd Party

16. Licensing Checklist Inbound Licenses Outbound Licenses Licenses Paid Licenses Due Breach Notification 3 rd Party Joint Venture

17. Intellectual Property Society www.ipsociety.net