2. Propaganda- ideas used to make you think or act in a certain way.

3. 1. Bandwagon- tries to persuade everyone to join in and do the same thing. (conform)

5. Bandwagon -- Robert isn’t drinking milk and he is sad because he doesn’t fit in.

6. 2. Testimonial- an ordinary, important, or famous person endorses a product Beyonce- Revlon Michael Jordan- Wheaties

7. Katy Perry loves Pro-Active! Tammy Sills: “ I use Neutrogena everyday, and my skins is so clean and healthy!”

8. Jeff Gordon,one of the best known Nascar drivers of today, is endorsing milk.

9. 3. Loaded Words- using emotionally charged words to make the product seem better than it really is. Miracle drug New and Improved Proven to fight gum disease

10. Certs, with Retsyn. That sounds nice, but what IS Retsyn??

11. What makes this loaded words?

12. 4. Name Calling – the speaker criticizes a person or product with little or no reason or evidence. “Slamming the Competition”

13. “At Burger King you can always get your flame broiled Whopper sandwich made your way. We are proud to say we serve individuals, not billions.”

14. What makes this name- calling? Discuss with your partner.

15. Turn to your neighbor and explain the four types of propaganda. Your neighbor will then explain to you the four types of propaganda.

16. With your partner, decide which type of propaganda is shown in this ad.