1. Hello!japan Viewership data Period Analysed : 15 August 2014 – 18 November 2014 Follow Me Tokyo Campaign (On-going) Mid-campaign Report TM Copyright © 2014 J Food & Culture TV Pte. Ltd & HELLO! JAPAN. All Rights Reserved. Confidential

2. OVERVIEW : FOLLOW ME TOKYO CAMPAIGN 1.Campaign Details 2.Overall Campaign Reach 3.Viewers Reached – by Interstitial 4.Demographic Profile: Overall and by Interstitial 5.Social media feedback Mid-campaign Report Copyright © 2014 J Food & Culture TV Pte. Ltd & HELLO! JAPAN. All Rights Reserved.

3. Follow Me Tokyo Campaign (15 AUG - 18 NOV 2014) Promotion TitleDurationStart DateEnd Date # spots FMT - Lumine 100:04:3915/08/201401/11/2014244To Nov 1 FMT - Lumine 1 (w/Promo msg) 00:04:4425/08/201401/09/201427To Sep 1 FMT - Shinjuku00:03:4915/08/201401/11/2014272To Nov 1 FMT - Tokyo Station00:03:5101/09/201401/12/2014246On-going FMT – Ekiben00:03:2401/09/201401/12/2014236On-going FMT – Ikebukuro00:03:3001/10/201401/01/2015141On-going FMT - Lumine 200:04:4001/10/201401/01/2015129On-going FMT - Useful Signs00:03:5301/11/201431/01/201538On-going FMT - mAAch Ecute00:04:1501/11/201431/01/201543On-going Total 1,376 Follow Me Tokyo Campaign Source: KantarMedia Infosys+, HELLO! JAPAN actualized post-broadcast logs; Interstitials from November not detailed Mid-campaign Report Tokyo Interstitials Calendar NatasTaka JP FairTravel Season AUGUSTSEPTEMBEROCTOBERNOVEMBERDECEMBERJANUARY Lumine 1 Shinjuku Tokyo Station Ekiben Ikebukuro Lumine 2 Travel Tip Maach Ecute Chinzanzo Hakone Best Of Tokyo - Tokyo at Night Best Of Tokyo - Hippie 東京 100 本東京 250 本 350 本東京 （ 180 ）本東京 （ 210 ）本 300 本 Tokyo – Lumine 1 Tokyo – ShinjukuTokyo StationEkiben IkebukuroLumine 2Useful SignsmAAch Ecute Copyright © 2014 J Food & Culture TV Pte. Ltd & HELLO! JAPAN. All Rights Reserved.

4. Follow Me Tokyo Campaign Overall Campaign Reach 126,100 unique viewers have seen the Follow Me Tokyo interstitials so far (between 15 August 2014 and 18 Nov 2014) Source: KantarMedia Infosys+, HELLO! JAPAN actualized post-broadcast logs Mid-campaign Report Copyright © 2014 J Food & Culture TV Pte. Ltd & HELLO! JAPAN. All Rights Reserved.

5. Watched at least once Watched at least twice Watched at least thrice Watched at least once(%) Watched at least twice(%) Watched at least thrice(%) Interstitial Title Insertions 1+ (000) 2+ (000) 3+ (000) 1+ (%) 2+ (%) 3+ (%) Follow Me Tokyo – Tokyo Campaign (to Nov 18, 2014) 1,376 126.1 68.7 58.8 5.9 3.2 2.7On-going FMT - Tokyo - Lumine 1 244 51.2 12.7 5.1 2.4 0.6 0.2To Nov 1 FMT - Follow Me Tokyo - LUMINE 1 (with Promo msg) 27 8.4 - - 0.4 - -To Sep 1 FMT - Tokyo Station 246 50.8 21.1 15.1 2.4 1.0 0.7On-going FMT - Ekiben 236 49.9 26.2 4.9 2.3 1.2 0.2On-going FMT - Tokyo - Shinjuku 272 34.2 27.6 13.3 1.6 1.3 0.6To Nov 1 FMT - Lumine 2 129 33.7 10.9 5.6 1.6 0.5 0.3On-going FMT - Ikebukuro 141 30.9 17.6 4.8 1.4 0.8 0.2On-going Viewers Reached ‘000s – by Interstitial Follow Me Tokyo Campaign : Viewers Reached ‘000s – by Interstitial All Viewers (4+ with cable) in 000s reached – those who have viewed the FMT Tokyo Interstials at least once Number of spots scheduled & aired Source: KantarMedia Infosys+, HELLO! JAPAN actualized post-broadcast logs Mid-campaign Report 126, 100 126, 100 unique viewers have seen the Follow Me Tokyo intersitials so far Top 3 interstitials: Tokyo Lumine (ver. 1), Tokyo Station & Ekiben – each with ～ 50,000 viewers This ongoing campaign will have final results for all interstitials by February 2015 Copyright © 2014 J Food & Culture TV Pte. Ltd & HELLO! JAPAN. All Rights Reserved.

6. Demographic groups (all with cable, figures in ‘000s) ALLHousehold IncomePMEBsGenderAge group InsertionsPeople 4+People with HHI 5k+ …Less than 5K PMEBsOther people in PMEB Homes Others (non-PMEBs) Males 4+Females 4+Children & Teens 4-19 People 20-49 People 50+ Follow Me Tokyo Campaign 1,376 126 74 52 41 28 57 52 74 14 75 37 FMT - Tokyo - Lumine 1 244 51 14 37 10 8 33 16 37 9 29 15 FMT – LUMINE 1 (with Promo msg) 27 8 8 - 4 4 - 4 5 - 5 4 FMT - Tokyo Station 246 51 38 13 14 24 28 23 9 31 11 FMT - Ekiben 236 50 26 24 23 6 21 19 31 6 30 14 FMT - Tokyo – Shinjuku 272 34 18 17 10 8 17 9 26 - 21 17 FMT - Lumine 2 129 34 12 21 10 2 21 10 23 - 20 14 FMT- Ikebukuro 141 31 16 15 13 5 16 15 4 18 9 Profile (figures in %) Follow Me Tokyo Campaign 58%42%33%22%45%42%59%11%60%29% FMT - Tokyo - Lumine 1 27%73%19%16%65%32%71%17%56%29% FMT–LUMINE 1 (with Promo msg) 100%0%52%48%0%44%57%0%57%44% FMT- Tokyo Station 75%25% 27%47%56%44%18%60%22% FMT- Ekiben 53%47%46%13%42%38%62%12%60%28% FMT - Tokyo – Shinjuku 51%49%29%23%49%26%77%0%61%49% FMT- Lumine 2 37%63%30%7%63%28%69%0%59%41% FMT- Ikebukuro 52%48%43%15%42%51%47%12%57%30% Data till Nov 18, 2014 Source: KantarMedia Infosys+, HELLO! JAPAN actualized post-broadcast logs Demographic Profile Follow Me Tokyo Campaign : Demographic Profile The Tokyo Station interstitial was the most viewed among those with Household Income of S$5,000, Males and People 20-49. Female viewers viewed the Lumine 1 interstitial the most PMEBs viewed the Ekiben interstitial the most ※ Top interstitial in RED Mid-campaign Report Copyright © 2014 J Food & Culture TV Pte. Ltd & HELLO! JAPAN. All Rights Reserved.

7. Units >> 1+ (000)1+ (%) Title, Demos (all with cable) -> Insertions People 4+People with HHI 5k+ PMEBsPeople 4+ in PMEB homes People 20-49 People 4+People with HHI 5k+ PMEBsPeople 4+ in PMEB homes People 20-49 Follow Me Tokyo Tokyo Campaign (15Aug2014- 18Nov2014) 1,376 126.1 73.7 41.3 69.4 75.4 5.9 6.7 7.3 5.3 7.0 FMT - Tokyo - Lumine 1 244 51.2 13.8 9.6 17.9 28.9 2.4 1.3 1.7 1.4 2.7 FMT - Tokyo Station 246 50.8 38.2 12.9 26.7 30.6 2.4 3.5 2.3 2.1 2.8 FMT - Ekiben 236 49.9 26.3 22.8 29.1 29.9 2.3 2.4 4.0 2.3 2.8 FMT - Tokyo - Shinjuku 272 34.2 17.5 9.8 17.5 20.8 1.6 1.7 1.4 1.9 FMT - Lumine 2 129 33.7 12.4 10.1 12.4 19.9 1.6 1.2 1.8 1.0 1.9 FMT - Ikebukuro 141 30.9 16.0 13.3 17.8 17.7 1.4 1.5 2.4 1.4 1.7 FMT - mAAch Ecute 43 14.1 - - - 10.1 0.7 - - - 1.0 FMT - Useful Signs 38 9.7 7.9 3.6 0.5 0.7 1.4 0.6 0.3 FMT - Follow Me Tokyo - LUMINE 1 (with Promo msg) 27 8.4 4.4 8.4 4.8 0.4 0.8 0.7 0.4 Follow Me Tokyo: Tokyo Campaign Viewers Reached % : by Demo and creative unit Demo Viewers in % reached – those who have viewed the FMT Tokyo Interstitials at least once Source: KantarMedia Infosys+, HELLO! JAPAN actualized post-broadcast logs Mid-campaign Report Copyright © 2014 J Food & Culture TV Pte. Ltd & HELLO! JAPAN. All Rights Reserved.

8. Follow Me Tokyo: on Facebook Mid-campaign Report Copyright © 2014 J Food & Culture TV Pte. Ltd & HELLO! JAPAN. All Rights Reserved. Garnered many shares as video information on Ikebukuro is not very common. Useful tips would also attracts likes and shares! Total No. of Reach:17,712 No. of Shares: 58 No. of Likes: 253

9. Follow Me Tokyo: on Facebook Copyright © 2014 J Food & Culture TV Pte. Ltd & HELLO! JAPAN. All Rights Reserved. Food is also a popular topic, moreover, Ekiben is something unique to Japan. Mid-campaign Report