1. 1 Basic Elements 1 Pertemuan 15-16 Matakuliah: U0254 / Desain Komunikasi Visual 1 Tahun: 2005

2. 2 basic elements line | light/fine/thin – medium – bold/thick shape | geometric & organic size | simply the relationship of the area occupied by one shape to that of another texture | the surface quality of a shape -rough, smooth, soft, hard, glossy -physical/tactile, visual color | hue

3. 3 basic elements value | tone [lightness or darkness of a color] type | text [body text] images | photograph & illustration

4. 4 basic elements line  line can take many forms. can be loose and free or can be straight and sharp. lines can create patterns which add emotional impact to the visual image. also can be used as forms of universal language in communication.

5. 5 basic elements shape  three basic shapes: square, circle, & triangle. each of these shapes has a psychological meaning associated with it. the triangle has the attitude of conflict or action. the circle gives the feeling of protection or infinity. honesty or equality is associated with the square.

6. 6 basic elements mass  size  space there is physical size and visual size. size can be relative. a physically small brochure can have a great deal of mass through the use of heavy text and graphic elements. a physically large brochure can appear smaller, lighter by using text and graphics sparingly. http://desktoppub.about.com/cs/graphicdesign/designbasic_2.htm