1. Harrisburg, PA May-July 2010 Presented by: John Schwab Northeast Market Manager The Media Audit Increasing Revenue Using The Media Audit PennLive.com Overview

2. Past 30 days Over 191,034 Harrisburg Adults Visit PennLive.com each month …Two-Thirds of them (121,024) log on every week Past 7 days PennLive.com 191,034 36.8 PennLive.com 121,024 23.3

3. PennLive.com is the top ranking website in the market! 52.5% of New Orleans Adults visit NOLA.com each month

4. PennLive.com User Age Profile

5. PennLive.com User Gender Profile

6. PennLive.com User Ethnicity Profile

7. PennLive.com User Income Profile

8. PennLive.com User Education Profile

9. 191,000+ Adults visit PennLive.com each month The average annual HHI of PennLive.com visitors is $70,093, the average age is 42

10. More likely to be Age 18-49 More likely to earn $50K+ PennLive.com outperforms the market in reaching 25-44 year old college educated adults with $100K-$150K annual HH income More likely to be college-educated

11. PennLive.com User Family Life PennLive.com is 36% more likely than market average to reach Dual Income Families, 52% more likely to reach parents of teenagers, and 78% more likely to reach Dual Income families with children under age 6.

12. What are PennLive.com visitors buying this year??? What are PennLive.com visitors buying this year???

13. 41,578 vehicle buyers (51.9%) visit PennLive.com each month

14. Harrisburg Market Vehicle Buyers spend largest portion of their media day with Internet 194 Minutes Per Day

15. PennLive.com reaches more vehicle buyers than any Radio Station

16. PennLive.com Visitors are planning to buy electronics & appliances this year

17. PennLive.com Users are Sporting Goods Enthusiasts

18. PennLive.com Users Shop a Diverse List of Stores Nearly 3 out of 4 (73.4%) Burlington Coat Factory shoppersPennLive.com Nearly 3 out of 4 (73.4%) Burlington Coat Factory shoppers visit PennLive.com and 67.3% of Cabela’s shoppers visit PennLive.com. PennLive.com visitors are 47% more likely to shop at Macy’s, and 36% more likely than market average to shop at Kohl’s.

19. PennLive.com Visitors are nearly twice as likely to search for jobs online

20. PennLive.com Reaches the most job seekers… 46.7% or 125,197

21. PennLive.com Outperforms the market in reaching a diverse workforce!

22. What other local websites do PennLive.com Users Visit? 57.3% of PennLive.com users also visit ABC7.com. Only 36.5% visit WGAL.com, 22.9% of PennLive.com users visit Fox43.com, and 21.9% of PennLive.com users visit WHPTV.com.

23. Increasing Revenue Using The Media Audit Harrisburg, PA May-July 2010 Presented by John Schwab Northeast Market Manager The Media Audit