1. PORT MELBOURNE FOOTBALL CLUB IN SEASON 2016 SPONSORSHIP PROPOSAL – GROUND NAMING RIGHTS

2. Overview * Victorian Football League (AFL Victoria) Port Melbourne Football Club Sponsorship Media VFL Telecast Numbers 2015 Channel 7 televised games PMFC Further Opportunities Current PMFC Partners Promotion Benefit Summary Proposed Term and Investment

3. AFL Victoria is the state-level sport governing body for Australian rules football in Victoria The AFL collaborates with AFL Victoria based on a philosophy of ‘common objectives, local solutions’ AFL Victoria’s mission is to ensure Aussie Rules is the most played, attended and supported sport across Victoria, providing enjoyment and well being within an inclusive environment Under AFL Victoria jurisdiction falls 115 leagues – including the Victorian Football league, the TAC Cup, and all the Victorian metropolitan and country leagues The same number of people attend Victorian community football each week as a round of AFL matches The Victorian Football League, evolved from the former Victorian Football Association, is the premier league in Victoria and has been running since 1877 AFL Victoria

4. Port Melbourne Football Club – Sponsorship - 2016 Designations: Ground Naming Rights Sponsor of Port Melbourne Football Club Assets: Total home game attendance (9) games for 2015 – 12,075 patrons Total VFL Final’s attendance (6) games for 2015 - 18,707 patrons Signage at all PMFC games including telecast games (including VFL Final Series) Port Melbourne Channel 7 telecast home games at Port Melbourne in 2015 (1) Port Melbourne Channel 7 telecast away games in 2015 (3) VFL Final Series Channel 7 telecast games in 2015 (6 games) Weeks 1,2 and 3 of the 2016 VFL Finals Series confirmed to be hosted once again by North Port Oval

5. Media: In 2015 - 1 x 3 hour broadcast on Channel 7 (Audience figures on next page figures courtesy AFLV & Channel 7 Television) In 2015 - 6 x 3 hour broadcast on Channel 7 (VFL Final Series) In 2015 signage featured in Channel 7 pre-game interviews Port Melbourne home & away games livestreamed on Borough TV Youtube channel advertisement in Weekly VFL Record featuring company brand (4,000 editions per week) branding, advertising and editorial on PMFC website with links to VFL and VFL Club websites website link on PMFC website Radio station coverage – Community Radio (e.g. Casey Radio, SEN, 3WBC, VFL Radio) Herald Sun and The Age provide coverage to AFL Victoria’s premier competitions Leader and Weekly Community Newspaper coverage in relevant areas Port Melbourne Football Club Facebook & Twitter pages Port Melbourne Football Club – Media

6. Average Peak Regular Season (PMFC- 4 games) 201000358000 Elimination Finals (at NPO) 113000180000 Semi Finals (at NPO) 142000248000 Preliminary Finals (at NPO) 213000301000 Grand Final (at Etihad Stadium) 150000221000 VFL 2015: Victorian Football League – Telecast Numbers

7. 2015 Channel 7 Games Round 6: PMFC v Geelong @ Geelong (54K avg / 84K peak)* Round 8: PMFC v Box Hill Hawks @ Box Hill (56K avg / 77K peak)* Round 15: PMFC v Williamstown @ Port Melbourne (43K avg / 73K peak)* Round 18: PMFC v Footscray @ Footscray (48K avg / 124K peak)* Elimination Finals: Collingwood v Werribee @ PMFC (40K avg / 72K peak)* Essendon v Casey Scorpions @ PMFC (73K avg / 108K peak)* Semi Finals: Footscray v Essendon @ PMFC (61K avg / 94K peak)* Sandringham v Collingwood @ PMFC (81K avg / 154K peak)* Preliminary Finals: Box Hill Hawks v Sandringham (81K avg / 125K peak)* Williamstown v Essendon (132K avg / 176K peak)* * Channel 7 viewing figures

8. Opportunities for 2016 and beyond: Regional event opportunities for matches in Casey and Ballarat (subject to VFL Fixture) Match day Promotions Themed Round PMFC database communication PMFC partner networking PMFC match day functions PMFC Game admission for staff and guests Port Melbourne Football Club – Further Opportunities

9. Port Melbourne FC Partners: PMFC Platinum Sponsors: Port Melbourne FC Support Sponsors: Current Port Melbourne FC Partnerships

10. Signage signage represented at Port Melbourne include: (2) billboards, arena signage (fence & other) directed on Williamstown Road, Ingles Street Company logo on Club Players & Officials Polo, Track Top & Cap Company logo displayed on LED Electronic Scoreboard at all games played at North Port Oval Port Melbourne Football Club Facebook & Twitter promotions VFL Football Record logo featured with a distribution of 4,000 per week reaching regional & metropolitan areas ( Geelong, Ballarat, Bendigo, Gippsland, Murray) PMFC Hospitality: * Entitled to a table of 8 to attend the President’s Luncheon (9) * Entitled to a table of 8 to attend the Guernsey Presentation Day / Night * Entitled to a table of 8 to attend the Annual Presentation Night Entitled to 8 tickets to the JJ Liston Trophy Night (VFL Best & Fairest) Entitled to 8 tickets to the VFL Grand Final Luncheon - Promotion

11. Benefits Summary Designations Platinum Partner of Port Melbourne Football Club Ground Naming Rights Sponsor Branding Ground Naming Rights Arena signage Billboard signage Company logo displayed on LED Electronic scoreboard at all games played at North Port Oval Company logo on Players & Officials off-field apparel (polo, track top, cap) Website link to PMFC website Port Melbourne Football Club Port Melbourne Football Club to circulate all advertising material via electronic media Port Melbourne Football Club to make available club promotional material ie team and individual photographs, club memorabilia, playing and coaching staff Media Channel 7 telecast games VFL Football Record Community Radio

12. Proposed Term: A one year agreement through to the end of the 2016 VFL Premiership Season with option to renew for 2017 and 2018 in July 2015 (terms to be determined) Required Investment: In consideration of the outlined rights and benefits presented, $50,000.00 + GST over the term of the agreement Year One $50,000.00 + GST Year Two $XXX,000 (option) Year Three $XXX,000 (option) Proposed Term and Investment