1. SLOGAN ANALYSIS 597201117 Danny Ho

2. LIST  I. 掬水軒喜餅  II. LG  III. TOSHIBA  IV. SONY  V. Kellogg Special K series

3. 掬水軒喜餅  Slogan: 『金幣送給你，夏威夷我們去就好』 (Give you gold, we will go Hawaii.)  Analysis: This slogan describes when they buy bride cakes, they can choose one of bonus: Gold or Hawaii. So they choose Hawaii for their honeymoon and say, give you gold, we will go Hawaii.

4. LG  Slogan: Life's Good.  Analysis: Because LG’s goods are good, so if using LG’s products, then you will get your wonderful life.

5. TOSHIBA  Slogan: Take TOSHIBA, take the world  Analysis: TOSHIBA’s products are in popular style. It seems that you almost can control the world if using TOSHIBA’s products.

6. SONY  Slogan: Like no other  Analysis: Sony’s designs are unique. It always directs technology to the top. Make you only like Sony’s products, not others.

7. 家樂氏 SPECIAL K 系列 (KELLOGG SPECIAL K SERIES)  Slogan: 做緊身女王，從 Special K 開始 (Becoming a fit queen, starting from Special K)  Analysis: “Special K” is the low calorie food. Besides the feeling of full from stomach, you also can fit your bodies easily.