1. Empowering the next generation of builders Build-It-Yourself seeks partners who can help bring our unique online learning environment direct to kids and their parents at home. John Galinato 617-875-1960 john@build-it-yourself.com www.build-it-yourself.com

2. Empowering the next generation of builders The Product Mission: Inspire and guide kids to use technology constructively, collaboratively and creatively. What we offer: A unique, online laboratory for builders Parents pay a $30/mo. membership fee: -Access to project plans, modules -Four live, mentored Webcast lessons/mo. -Invention Universe online virtual community Empowering the next generation of builders ContentSpecialists Collaboration

3. Empowering the next generation of builders Product Differentiators 1)Multidisciplinary projects - Playful, socially conscious storylines - Combine art and technology - Attract broad range of kids 2) Build-It-Blocks (modular construction) - Build complex projects quickly 3) Collaboration with art and engineering students (live webcasts) - Build mentor relationships 4) Invention Universe - Build and share project portfolios. Empowering the next generation of builders

4. Value Proposition We provide consistent, high-quality, high value technology enrichment at a fraction of the cost of traditional instruction. We bring the university student TA (Teaching Assistant) concept, coupled with proven content and online collaboration tools, to kids online. Empowering the next generation of builders

5. Target Customers Boys and girls ages 8-13 interested in art or technology. Parents who want their kids to go to college and understand the need to be fluent in technology. Skills exercised in a BIY workshop series: 1) Problem solving skills 2) Presentation skills Empowering the next generation of builders

6. Growth Plan Validate that parents value the Build-It-Yourself vision. Empowering the next generation of builders Grow the team and infrastructure to serve 1,000+ members Partner with after school programs like Sylvan, Kaplan and Bright Horizons, publishers and retail outlets to grow quickly. Proof of Concept $600K+ revenue 3000+ customers Thru 2012 Proof of Execution 1,000+ members 2013 Rollout $50M+ revenue 150,000+ members 2-4 years

7. Empowering the next generation of builders 1.3,000+ customers / 20+ schools 2.$200+ revenue per customer 3.$600,000+ revenue 4.6+ years in development 5.90% of business is recurring 6.15% of revenue is on-line. Empowering the next generation of builders Proof of Concept Phase – Validation (through 2012)

8. Empowering the next generation of builders Proof of Concept Phase - Validation Proven content and supporting platforms Empowering the next generation of builders 30 Projects 20 Lessons 100 Build-It-Blocks Record of attracting talent from the Cornell, MIT, Harvard and Mass Art communities.

9. Empowering the next generation of builders Strategy: 1.Hire an MBA business developer / operations manager. 2.Evolve our content and supporting platforms. 3.Close corporate distribution partnerships. 4.Cold sell and serve 1000 - 3000 members at $30/mo. Assets: 1.Repeat customer base. (500 kids/yr. at $200/kid) 2.Well-tested content and supporting platforms. 3.Access to network of developers and Webcast specialists from Cornell, Mass Art and MIT communities. Empowering the next generation of builders Proof of Execution Phase Raise our valuation

10. Empowering the next generation of builders Build-It-Yourself seeks partners who can help bring our unique online learning environment direct to kids and their parents at home. John Galinato 617-875-1960 john@build-it-yourself.com www.build-it-yourself.com

11. Empowering the next generation of builders Supporting Slides Empowering the next generation of builders

12. Supporting Slides Empowering the next generation of builders

13. Supporting Slides Empowering the next generation of builders