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INTRODUCTION Kohl’s Growth and Financial Performance Kohl’s Corporate Brand Career Opportunities Steve McGee - Buyer, Misses Bottoms Katie Koebbe - Merchandise Analyst, Misses Coordinates Jojuane Porter - College Relations Coordinator
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Positioned To Serve Customers Who Shop Department Stores As Well As Discount Stores Customers who want more value Customers Trading Up to Buy Name Brand Department Stores Discounters Kohl’s The Middle Market Customer
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GOING PLACES 2002 -2003 New States 1992 - 2001 States ND SD NE KSMO IA KY VA PA NJ MD DE NC WV MN WI IL IN OH MI GA CT TX CO TN NY OK AK MA CA NV AZ
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STORE GROWTH 150 182 213 259 320 542 Existing Stores (Opened more than 12 months) Store Closings New Store Openings (Opened less than 12 months) Sq. Ft. Growth 23% 20% 25% 21% 24% 26% 19% 20% 19% 128 22 382 457
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SALES GROWTH ($ Millions)
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COMPARABLE STORE SALES 1998 ------------------------- Gap17.0% Wal-Mart8.9 Kohl’s7.9 Target6.1 Dayton Hudson 4.5 Saks4.0 May3.5 Federated2.2 Sears1.0 Dillard’s1.0 Mervyn’s0.9 Goody’s0.5 JCPenney-1.9 2000 ------------------------- Kohl’s9.0% Wal-Mart5.1 Target3.4 Sears2.4 Federated2.0 May0.5 Mervyn’s0.3 Saks-1.9 JCPenney-2.3 Dillard’s-3.0 Marshall Field’s -4.0 Goody’s-4.8 Gap-5.0 1999 ------------------------- Kohl’s7.9% Wal-Mart7.9 Gap7.0 Target6.7 Federated4.5 Dillard’s3.0 Saks3.0 May2.6 Sears1.8 Dayton Hudson 0.8 Mervyn’s-0.7 JCPenney-1.1 Goody’s-2.1 2001 ------------------------- Kohl’s6.8% Wal-Mart6.1 Target4.1 JCPenney3.3 Mervyn’s-1.5 Saks-2.1 Sears-2.6 Dillard’s-3.0 May-4.6 Federated-5.3 Marshall Field’s -5.7 Goody’s-8.5 Gap-13 Dec YTD 2002 ------------------------- Wal-Mart5.8% Kohl’s5.3 JCPenney3.0 Target2.4 Goody’s-1.1 Saks-1.6 Dillard’s-3.0 Federated-3.1 Marshall Field’s -3.8 Gap-4.0 May-5.1 Mervyn’s-5.3 Sears-6.0
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CORPORATE BRANDING Primary Target Market: Women 25-54, “Soccer Moms” Secondary Target Market: Women 18-30, “DINKS” Creating a national image for Kohl’s...
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Brand Message 1:
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Brand Message 2:
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OPPORTUNITIES Executive Training Programs Summer Internship Programs
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BUYING OFFICE ORGANIZATIONAL CHART
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RESPONSIBILITIES OF A MERCHANDISE ANALYST Pre-Season, In-Season, Post-Season Analysis Allocation of Merchandise Monitor Sales and Inventory Levels for Stores Budget and Plan for New Store Openings Manage Merchandise Replenishment Systems
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THE MERCHANDISE ANALYST TRAINEE PROGRAM 9-12 Week Training Program Week 1: General Orientation Weeks 2-3: Store Experience Weeks 4-12: 1-1 and Classroom Training Trainer Support Mentor Program
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STORE MANAGEMENT TRAINEE 4-5 month executive training program A combination of hands-on and computer based training Upon completion of training you will be placed as an Assistant Store Manager at one of Kohl’s 457 stores Learn all aspects of Store Management including: Freight Flow Merchandising Advertising Customer Service Tracking sales Trends
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STORE TEAM STRUCTURE
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SUMMER INTERNSHIPS BUYING OFFICE INTERNSHIP 10 Week Internship at Corporate Headquarters Learn All Aspects of Buying Office Functions Work with Analyst, AB, Planner, Buyer Discovery/Focus Project STORE MANAGEMENT INTERNSHIP 10 week Store Management Experience Working with DM, Store Manager and A.S.M.’s for first 5 weeks Managing your own department second 5 weeks Discovery/Focus Project
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SUCCESSFUL CHARACTERISTICS Independent Thinkers Thrive on Responsibility Flexible Leadership Skills Desire to Make a Difference!
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ON CAMPUS INTERVIEWS Corporate Opportunities: Merchandise Analyst Trainee Buying Office Internship Thursday, February 20 Store Opportunities: Store Management Trainee Store Management Internship Thursday, February 27
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We’re Going Places… Are You Ready? www.kohlsoncampus.com
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