2. Makayla Kordas

3. Problem  Can’t get some jobs with tattoos  Tattoo concealer rubs off easily  Long sleeves and pants are hot

4. Solution  Covers tattoos seamlessly  Matches pigment vs

5. Description of Product  A tattoo to cover your tattoo  Matches skin pigment  Temporary  Online

6.  To provide and create job opportunities for people who have or want tattoos  Social Impact  Recycled and reusable packaging Mission

7. Business Model Description of Expenses Variable Material Expenses Total: $0.87 Item$ Invisible Ink tattoo cover $0.35 Product bag$0.41 Shipping envelope$0.10 Labeled ribbon$0.01 Fixed ExpensesTotal: $37.02 Item$ Advertising$10.00 Depreciation$1.07 Rent/utilities$22.00 Web site$3.95 Economics of One Unit Selling Price$15.00 Cost of var. materials exp.$0.87 Cost of labor$0.16 Other variable costs$0.49 Total COGS$1.52 Contribution Margin$13.48 Definition of One Unit One 3 by 5 inch square of tattoo coverage in any color Monthly Break Even Units $37.02 =2.74≈3 units $13.48

8. Market Analysis Description of Target Consumer DemographicsGeographics Adults 16+ Have tattoos Professional job USA PsychographicsBuying Patterns People who like body art People who need/want to cover their tattoos temporarily Adults willing to order a new package of Invisible Ink patches every other week to cover their tattoos daily Total Population Target Market Population 300,000,000 Market Size (based on survey) Target Market Size Market Statistics Industry Name: Cosmetic and Beauty Products Annual Industry Sales: $50 Billion 60,000,000 600,000

9. Marketing and Sales  Ribbon  Website  Word of mouth  Pairing with tattoo parlors  Social media  Instagram  Twitter  Facebook

10. Competition Invisible inkWundercover Kat Von D Tattoo Concealer ApplicationFast Slow ConvenienceEasy to use Hard to use DurabilityWaterproofRemoves with water Can wipe off without water Your Competitive Advantages 1. Easy 2. Convenient 3. Waterproof

11. Qualifications  Member of my own target market  Mom started her own business  Good customer service  Marketing and Entrepreneurship class

12. Sales Projections Total Units 230 Gross Revenue $3,450 Net Profit $2,353 My market research survey stated that 82% of people with tattoos use clothing to cover them.

13. Start-up Funds ItemWhy NeededCost Computer/phoneBusiness communicationsPreowned DBAStart business$5.00 WebsiteBusiness is online$4.00 Manufacturing costFirst run of product$250.00 PatentProtect product idea$9,000.00 AdvertisementGet the product out there$10.00 Total Startup Expenditures$9,269.00 Emergency Fund$4,634.00 Reserve for Fixed Expenses$111.00 Total Startup Investment$14,014.00 ROI: Return on Investment $2,353.53 = 17% ≈$0.17 $14,014 ROS: Return on Sales $2,353.53 =10%≈$.10 $230

14. Future plans Philanthropy  Develop sleeves of bigger size to fit whole arm  Pairing with tattoo parlors  5 percent of net profit goes to cancer patients

15. Makayla Kordas Adding tattoos to the business world Thank you for your consideration of http://invisibleinktattooconselar.weebly.com Email us at: invisibleinkconsealer@gmail.com