1. Interactive Marketing April 13, 2010 Presented by: Patrick Curry Blue Tent Marketing Liz Gracia RhinoRuby Studios

2. Interactive Marketing Listen to my customer, engage my prospect Respond to what they do…how they act… Have a conversation with my customer… Interactive Marketing easiest, cheapest, most effective way to manage and grow my business!!!! A beautiful, well-designed web site is the heart and soul of my Interactive Marketing Program

3. Interactive Marketing Build your own personal web site Use it! Design an attractive E-mail Send it! Respond to what you learn! Lather, Rinse, Repeat.

4. Interactive Marketing Work with someone to build a web site…. …right after you get business cards …before you redesign your paper brochure …keep it simple …just the facts….and Use It!!!! …have one area that can be changed, updated CHANGE IT…. At least once a month Tell everyone about it, Link to/from reliable sources, Chamber of Commerce

5. Interactive Marketing E-mail Marketing Design an attractive, professional, E-mail Tell a story Stay in touch “Borrow” content….pass it on! Send it! Learn about on-line services Find a professional E-mail Marketing Firm

6. What Next? Chamber of Commerce worked with Rhino Ruby Studios to design a web development program tailored exactly to the needs of small, growing businesses Liz takes over from here

7. Did You Know? That if you are a Carbondale Chamber of Commerce Member, and you have a listing on the Carbondale COC website, that on average…. 200+ people a year click on your individual chamber listing? Do you have a website link on that listing? If not….you are missing out on significant targeted business!

8. Did You Know? Americans' frequent use of the internet has almost doubled over the past 5 years 55% of respondents indicated that they logged onto the web site of a local business before visiting the physical location. (source Gallup Dec. 2008) If you do not have a website in this day and age, you are missing out on significant opportunities to grow your business and actively interact with your client base.

9. What Your Carbondale COC Knows: A website presence is hugely important yet appreciates that historic costs of building one has kept you from having one. Many small businesses know that most commercial websites start at $3000, at least! In an effort to save money, small business people “do it themselves” or hire a friend or family member to make one and….it looks like it! This DIY website sits there…stagnant, growing moss…and goo….YUK.

10. So Your COC Has Found a Solution for YOU! A professionally designed, customized website for your business for as little as $495. (That’s a $200 savings for being a CCOC member) What else could you buy for that price? A full color ½ page ad in the Aspen Times runs about $575…one shot deal….a roll of the die…unless you keep running it…. A bold listing in the Yellow Pages runs about $300/year…that’s not even a display ad!

11. You Have 3 Options Get Started! Package…$695 Chamber Member Price $495….gives you 5 pages and… Get Better! Package….$895 Chamber Member Price $695…. gives you 10 pages and… Go for It! Package…$1195, Chamber Member Price $995…. gives you 15 pages and… All come with: 1. A 1 Hour FREE Consultation about Websites and Internet Marketing Basics 2. Professional, Customized Design 3. Your Own Company Email Addresses 4. A Customer Contact Form & Email Sign Up 5. A Social Sharing Button 6. Light SEO copy editing and preliminary advice 7. Unlimited Functionality and Scalability

12. What You Get A Beautiful Professional Design That “Looks Like a Million Bucks” and Builds Confidence with Potential Clients A Website That’s Up and Going Within 4 Weeks…it’s up to YOU! The Ability to Take Control of Your Own Website with EASE! (Really!) A Partner Who is A Business Partner 1 st …(We fully appreciate the perspective of a small business owner)

13. How Do You Get Started? Speak to me after the luncheon or take home one of our brochures. Call for a FREE 1 hour consultation Place your order with the Carbondale Chamber Choose a template design to start from Collect all of your website collateral…logos, graphics, photos, written content, other existing marketing materials, customer testimonials, etc… Send them to Rhino Ruby Studios. You’re up and going in 2 weeks or less!