2. Werner Lippert

3. Cultural + Creative Industry Northrhine-Westphalia 50,000 companies 154,000 employees 35 billion € turnover *in 2007

4. Cultural + Creative Industry Cluster art market advertising sector design sector fashion design music sector publishing

6. Matching Strategies International Presence Interdisciplinary Exchange Creative Areas

7. Brand Network New Talents

8. 'to look at how design intervenes in the innovation process and how design can be a driver for innovation.'

9. NRW = 32% turnover of design in Germany = 22% inhabitants

10. Design Prize of NRW Red Dot Award New Talents Books Design Day Zeche Zollverein

11. Transfer Science > Design Transfer Industries > Design Strengthening of position Worshipping of creativity

12. Cross Innovation Making Clear the Value of Design Interdisciplinary Coworking New Working Models

13. creative industry is paving the way for the next industrial revolution