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Published byBeatrice Griffin Modified over 9 years ago
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WHY CLOTHES? Needs And Personal Factors
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COMFORT
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PROTECTION AND SAFETY
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MODESTY
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CAREER
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IDENTIFICATION
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CULTURE
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CLIMATE
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MEDIA INFLUENCES
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DECORATION
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PEER INFLUENCES
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STATUS Position or rank within a group.
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RELIGION
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OCCASION
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BODY TYPE
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STYLE Refers to the DESIGN of a garment. The shape of a garment that makes it easy to recognize. Straight, A-line Double breasted jacket Cap sleeve, raglan sleeve
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FASHION A particular style that is popular at a given time. What is “in”. Clothes, hair, music, foods, etc. 1985
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FADS Something new in fashion for only a short period of time. 1920’s 1940’s 1950’s1960’s 1970’s 1980’s 2005 ?!?!
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CLASSIC A traditional style that stays in fashion for a long time. Blazer jacket, blue jeans, cardigan sweater, polo shirts
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Fashion Cycle
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FASHION CYCLE Born: someone begins to wear it (celebrity, magazine, peers) Matures: many people start to wear it Decline: style is overused and becomes boring Fast fashion cycle = FAD Slow fashion cycle = TREND
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