1. Turn on your computer and open up the internet. Choose one of the following website to play a game. Live Race Typing (compete against other classmates) http://race.sense-lang.org/multi/gamehttp://race.sense-lang.org/multi/game (Multi-user) Kayak Game (dodging rocks and race competitors) http://games.sense-lang.org/kayak.php Typing Games (kill cute rabbits and more…) http://www.rapidtyping.com/online-typing-games/lightning- typing.html KEYBOARDING ACTIVITY “GAME-DAY”

2. BUSINESS 8 MARKETING: ADVERTISING Commercials: Video Advertisements On-line and on T.V

3. KEY TO ADVERTISING 1.Get (Keep) Attention 2.Give Information (Remember It) 3.Motivate Purchase 4.Profit from the Ad (generated revenue – production cost) REVIEW: What do you remember about the Radio Lesson

4. VIDEO FORMAT; MOVIE CLIPS; T.V. COMMERCIALS PROS (BENEFIT) 3-D Animated & Lively Uses 5 Senses Story Quality (technology) CONS (DISADVANTAGE) Short ~ 30 sec  1 ½ minutes Expensive to air i.e. Super bowl 30s commercial ~ 4 million Expensive to create i.e. several thousand up to hundreds of thousands

5. Demonstration Testimonial Comparison Copycat Proof of Performance (Show or Solve) a (Need or Problem) 6 TYPES OF TV ADVERTS (COMMERCIALS)

6. To show you how the product works Demonstration To tell you my opinion of the product (a customer’s experience) Testimonial To compare a product to another Comparison

7. A company that copies another company ideas (not original). Copycat To show you how good it really is Proof of Performance To show why a customer needs the product or the problem it fixes Need or Problem

8. ADVERTISEMENT EXAMPLES Lets look at the following commercials and then talk about them:

9. ACTIVITY 1: (ABOUT 10 MINUTES) In groups of 2-4, use YouTube and look up some commercials, clips & advertisements. Keep track of your favorites. Use search words like: (FORMAT) Ad, advertisement, commercial, clip (PREFERENCE) Best of, worst of, awesome, hilarious, make you cry (PRODUCT) soda, Mc Donald's, sports, car crash, junk food, soap, LV, coca cola

10. ACTIVITY 2: (ABOUT 10 MINUTES) Choose 1 favorite AD that you want to show everybody. Load and display the that video AD on FULL- SCREEN Go walk around the room and look at a few other advertisements on other computers Groups of 2-4 students per computer

11. ACTIVITY 3: (ABOUT 10 MINUTES) In new groups of 2 - 4, I want you to talk about your favorite ads (commercials) and to talk about creating a newer and better advertisement for some product. Ask questions like: What would you do How would you make it better What ideas do you like/dislike Would it be crazy, creative, energetic, romantic Who or what would you use in it How about music or art (design)

12. ACTIVITY 4: (ABOUT 10 MINUTES) Return to your seat and resume working on your radio advertisement script. Use your notes and ideas from today’s class to help you create an appropriate script.

13. EXIT SLIP 1.What do you think are the PRO’s & CONS about either viewing or making a TV commercial 2.What do you like and hate about advertising? 3.Are you interested in a career in business?

14. CLASS NOTES You can find my notes at UBC Blogs under my name: Mr Vatougios https://blogs.ubc.ca/mrvatougios/