1. VP of Database Ari Saposh Full Name I Company I Job Title I Email
Ari Saposh I Bridge Marketing I VP of Database I

2. EMAIL + DESKTOP + MOBILE + SOCIAL
HOW TO ORCHESTRATE ACROSS CHANNELS & DEVICES TO ACQUIRE NEW CUSTOMERS TODAY
Ari Saposh I Bridge Marketing I VP of Database I

3. Bridge Marketing’s Ever-Evolving Multi-Channel Solution
Data Modeling
Hygiene & Verification
Acquisition Marketing
Agency Services
Multi-Channel Campaigns
Acquisition of Motrixi DSP
Bridge Data Hub
2010
2015
Ari Saposh I Bridge Marketing I VP of Database I

4. Get Personal. Talk to People, Not Pixels.
Multi-Channel Messaging
Cross-Device Targeting
Ari Saposh I Bridge Marketing I VP of Database I

5. Coordinate Multi-Channel Communications
Direct Mail
Retargeting – Responders
Retargeting – Site Visitors
Desktop Display
Mobile Display
Social
Video
Native
Case Study
Multinational CPG company
1MM people
1/3 only
1/3 mobile display only
1/3 both and mobile display
4-week period
Performance Lift of Multi-Channel vs. Single Channel
Lift in Response
Lift in Conversions
Display
70%
50%
24%
21%
Ari Saposh I Bridge Marketing I VP of Database I

6. Load your email list to social platforms to create custom audiences.
Targeting Across Channels: Apply Retention Marketing Best Practices to Your Acquisition Marketing Program
Utilize a data partner that has authoritative data matched to postal and records.
Create audiences based on demographics, interests, behaviors and advanced models.
Onboard your target audience to find those people online and on mobile devices.
Load your list to social platforms to create custom audiences.
Ari Saposh I Bridge Marketing I VP of Database I

7. How to Build a Successful Multi-Channel Acquisition Program
Set SMART Goals
Profile
Target
Score
Scale
Re-target
Respect Your Customers
Report & Measure
Optimize
Team Up
Separate PII from anonymous data
Use hashing techniques to mask addresses
Maintain a double-opt-in process when obtaining permission to
Conduct regular privacy audits led by unbiased experts (and make sure your partners do, too)
Be risk averse...thrill seekers don’t last long in acquisition marketing
Ari Saposh I Bridge Marketing I VP of Database I

8. One-Stop Acquisition Marketing Shop
Strategy
Campaign Management
Creative Services
List Hygiene and Verification
Delivery Experts
AGENCY SERVICES
SOLUTIONS
DIGITAL SOLUTIONS
DATA SERVICES
Mobile Display
Desktop Display
Video
Social
Append
Enhance
Score
Ari Saposh I Bridge Marketing I VP of Database I

9. Newly Released White Paper
BUILDING A SUCCESSFUL MULTI-CHANNEL ACQUISITION PROGRAM
A Playbook For Acquiring More Customers Using , Desktop, Mobile & Social
Ari Saposh I Bridge Marketing I VP of Database I

10. Contact Info
Full Name: Ari Saposh
Company: Bridge Marketing
Job Title: VP of Database
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