2. 1.Find two partners. 2.You will be writing the answer on the “white board.” 3.The teacher will read a question; there will be different types of questions (T-F, create a list, short answer, fill-in-the-blank). 4.The teacher will tell you how many points each question is worth. 5.You will hold up the answer when the teacher says “time.” 6.Every question correctly answered will earn your team the points. 7.The teacher will keep score.

3. 1.Fill in the BLANK schematic on marketing. 1 point for each correct answer.

4. 2.What are the 6 M’s of Marketing Communications? 1 point for each

5. 3.T or F More money is spent on social media than on T.V. advertising. 1 point

6. 4. T or F DiGiorno pizza’s unique selling proposition (USP) is that it’s delivered faster than any other pizza delivery company. 1 point

7. 5. What would be a threat for Zhu Zhu pets (pretend you’re doing a SWOT analysis)? 2 points

8. 6. T or F SouthButt was being sued for patent infringement. 1 point

9. 7. The Old Spice ad went viral. 1 point

10. 8. T or F P&G used Chinese scientists to legitimize the use of disposable diapers as part of the marketing strategy in China. 2 points

11. 9. T or F The millennials consume media in different ways than baby boomers. 1 point

12. 10. Name 3 of the top 10 brands. 1 point for each

13. 11. T or F VW Passat ads are an example of brand resilience.

14. 11. What are the 4 P’s for VIA instant coffee?

15. 12. T or F What are the 3 components of brand equity? 1 point each

16. 13. What did Philip Kotler say needs to be integrated with each of the 4 P’s (2011). Hint: Think GREEN!!!

17. 14. a.What is an example of a campaign that focused on competition? b.What is an example of a campaign that used collaboration as an essential part of the marketing strategy? 2 points each

18. 15. Give an example of a tagline. 3 points

19. 16. What is a synonym of unveiled? 1 point

20. 17. What is the difference between tweak and revamp? 2 points

21. 18.Who is part of the Decision Making Unit? 1 point for each

22. 19. Name 5 public relations tools. 1 point for each

23. 19. Why did we watch the video “United Breaks Guitars?” 1 point

24. 20. Differences between B-B and B-C marketing? 1 point for each