1. New Millennium Australia Progressive Australia. Optimistic Australia. Focus on ‘being’ rather than ‘having’. Focus on values rather than valuables. Looking to correct, connect and collect. ‘Success equals happiness’ been reversed.

2. The New Mindset and Meal Behaviour

3. Meal Behaviour 80% of meal decisions made on the day. 50% of meal decisions not made by 4pm. 69% of supermarket shoppers haven’t a specific meal idea in mind.

4. From a fast food outlet to take away60% Eating in at a fast food outlet38% Ordering a pizza for home delivery50% Eating out at a licensed restaurant49% Going to a pub/hotel for a meal37% Going to a café for a meal or snack44% Going to a RSL or Leagues Club for a meal30% Eating at a BYO restaurant29%

5. 10 to 20’s30’s40’s55+20’s Different Generations