1. Jali Henry, Daniel Vasquez, Chris Pham
7-Eleven
Jali Henry, Daniel Vasquez, Chris Pham

2. 7-eleven Mission To be your convenient neighborhood store.
To serve its customers around the world. You’ll continue to find among the staples, fresh sandwiches, new-age beverages and the product that started it all – ICE – but now in a convenient-to-carry package for home entertainment.

3. History Started as Southland Ice Company in 1927 by Jefferson Green
Grew from 21 to 61 ice dock location in a decade
July 11 (7/11) is the official birthday

4. Facts Invented the concept of convenience retailing
Headquartered in Dallas, Texas
More outlets than any other retailer or food service provider in the world
7,600 stores in the U.S. and Canada.
Largest ATM network of any retailer in the US
Of the more than 6,500 stores the company operates and franchises in the United States, more than 5,200 are franchised.

5. Store Layout -Consistent, convenient, easy to navigate
- Everything is visible when entering
-Grid Layout
-On-shelf merchandising

6. 7-eleven Re-branding Moving toward Healthier Image
Targeting New Markets
Females
Health Conscious Millennials

7. Layout highlights healthier snacks and fresh foods

9. Amazon Partnership Amazon Drop Boxes P.O Box inside 7-eleven locations
Items shipped from amazon
Why?
No worry about boxes outside
Eliminate inconvenience of delivery times
How it works?
Amazon s pick up code
3 days to pick up
Locations
San Francisco
Seattle
New york
Washington
D.C
London

10. Geographical spread Over 52,000 locations 16 different countries
Rapidly Expanding
South Korea
Thailand US
Canada
Net sales:
2006: $33.6 Billion
2010: $57.4 Billion
2011: $62.4 Billion

11. Strengths Convenience- location, variety of product, late store hours
Slurpee
Customer Service
Creates an average of 1,500 to 2,000 of private label products each year
Franchise model allows for quick expansion

12. Weaknesses High prices Not a place to buy a whole meal
High turnover of staff
Not a first choice option for shopping

13. Opportunities Fresh food Full meals- breakfast, lunch, dinner
Private label expansion
Rebranding- “reposition and rejuvenate”

14. Threats High Competition Higher price Low consumer confidence
Decreasing fresh food offerings

15. References